2017

Litmus + Email: A Look Back

There’s no such thing as “just sending an email”-it’s a complex process with many moving parts. Litmus helps top brands, from one-person teams to agencies to global companies,

streamline their workflows and send error-free campaigns that perform. Here’s a look at the tools, events, and people who helped make 2017 an amazing year for email.

The Litmus Email
Creative Platform

Through hands-on advice and software you can trust, the Litmus Email Creative Platform enables your team to do their best work—creating innovative, on-brand campaigns that engage and delight audiences.

Litmus gold

Checklist

Get a guided check of the critical elements that affect email performance before sending.

Learn more

3,258,737

Campaigns checked, plus millions more links, images, and potential errors caught, before pressing send.

92+

Email clients and devices available in Email Previews

Checklist

Email clients most likely to cause an error with email rendering:

  • Outlook 2013 120 DPI Windows
  • Windows 10 Mail
  • Gmail App IMAP Android

Most-tested email clients in 2017

  • Outlook 2013 Windows
  • Gmail Chrome
  • Outlook 2010 Windows

New mobile clients

  • iPhone 7 iOS 10
  • iPhone 7 Plus iOS 10
  • iPhone 8 iOS 11
  • iPhone 8 Plus iOS 11
  • iPhone X iOS 11
  • iPad Pro iOS 11
  • Samsung Mail Android
  • Gmail iOS
  • Inbox by Gmail iOS
  • Inbox by Gmail Android
  • Outlook Android

New web-based clients

  • Libero Chrome
  • Libero Firefox
  • Libero Explorer
  • Orange.fr Chrome
  • Orange.fr Firefox
  • Orange.fr Explorer
  • SFR.fr Chrome
  • SFR.fr Firefox
  • SFR.fr Explorer
  • T-Online.de Chrome
  • T-Online.de Firefox
  • T-Online.de Explorer
Extension shapes
new in 2017

The Litmus Extension

Test with Litmus wherever you build and bring the power of Litmus Email Previews to your desktop, email service provider (ESP), localhost, or task runner.

Learn more about the Litmus Extension

6,443

Chrome installs of the Litmus Extension

Builder

The code editor built to streamline your email development workflow.

Learn more

453,894

Emails built more efficiently using our web-based editor, with Email Previews built-in so that updates can be checked in real-time.

Builder

Reusable code blocks

12,906

Snippets

1,470

Partials

Syncing shapes
new in 2017

ESP Syncing

Say goodbye to copying and pasting code. Automatically sync your email from Builder to your ESP, cutting your development time in half while eliminating the potential for error.

Learn more about ESP Syncing

1,032

Email templates synced with ESP syncing

Spam Testing

70% of emails show at least one spam-related issue that could impact deliverability. Pre-screen your messages across 25+ major spam filters before you send and improve your chances of reaching the inbox.

Learn more

36,030,100

Spam filters tested

$54,765,752

Potential ROI saved. Tweet this

Filters that were most likely to show an error for a campaign:

  • DMARC
  • Blacklisting
  • GMX
Spam

Email Analytics

Discover which email clients are popular with your audience to fine-tune testing and optimization efforts while utilizing engagement and geographic data to inform design, send time, segmentation, and copywriting decisions.

Learn more

14,805,644,681

Email opens tracked

2,579,137

Campaigns tracked for detailed performance insights.

Analytics

5.8 seconds

Average engagement time

12

Number of email clients tracked in an average campaign

Most popular email clients. Tweet this

iPhone
29%
Gmail
22%
iPad
11%
Enterprise shapes
new in 2017

Updated Enterprise
 team features

Explore Litmus Enterprise

  • Advanced security settings
  • Custom Checklist
  • Enterprise-grade ESP solutions
We love our

Litmus Customers

Rate Litmus customer
support as “great”
Of inquiries resolved
in < 2 replies
Of inquiries responded
to within 24 hours

The Email Community

In case you couldn’t tell, we’re pretty geeky about all things email. And we love to share that excitement and knowledge with other email geeks through Litmus Live events, in-depth research reports, and—you guessed it—email.

Email Industry Research

3,550

Marketers responded to our 2017 State of Email Survey, explaining how they strategize, create, and analyze email campaigns.

4

State of Email Reports published

49,000

Report downloads

Podcast shapes

The place for email marketers to chat, learn from each other, discuss the latest industry news, and experiment with new techniques.

The Litmus Team

While the Litmus team is spread out across the globe, our remote-friendly culture makes it easy to keep in touch no matter where we work. Whether we’re connecting with each other over Slack, via videoconferencing, or

in-person at our annual retreat, we’re lucky to work alongside the smartest people in our industry, all while serving the most creative and supportive customers around.

Litmus team

3 offices

Offices globe

  • Boston -05:00 GMT
  • London +00:00 GMT
  • San Francisco -08:00 GMT

9 countries

Litmus houses its team in over 9 timezones and over 4 continents.

Bh flag Bahrain
En flag England
Pk flag Pakistan
Ca flag Canada
De flag Germany
Sc flag Scotland
Ec flag Ecuador
Nl flag Netherlands
Us flag United States

73 cities

Longest distance between cities where a Litmus employee works: Honolulu, Hawaii and Manama, Bahrain (8,635 miles/ 13,896 km).

101

Total team members

39

New team members in 2017

42

Dogs

Dogs

34

Cats

Cats

31

Chickens

Chickens
Litmus team shapes

Litmus babies

50% YOY increase from 2016

2017
3
2016
2