What Makes a Really Good Newsletter
Want to see measurable improvement with your newsletters? Watch our webinar to see the Email Geeks from Litmus and Really Good Emails review our favorite newsletters, break down what makes them really good, and provide actionable advice on how to apply similar strategies to your campaigns.
Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?
In this webinar, we look at the brands that have mastered the art and mad science of sending awesome newsletters. Watch our webinar to see the Litmus and Really Good Emails teams review our favorite digest emails, break down what makes them stand out, and provide actionable advice on how you can apply similar strategies to your own emails.
- See examples of really good newsletters and learn what sets them apart from the competition—from eye-catching designs and clever content curation to copywriting that converts.
- Learn how to find the right send cadence to keep your audience engaged without overwhelming them.
- Get a behind the scenes look at how Really Good Emails and Litmus curate, design, and build their newsletters—and what we’ve learned in the process.
Whether you’re looking for actionable advice to improve your existing newsletter or are planning to kick off a new digest format for your brand, this webinar will give you the tips and inspiration you need to send newsletters that drive results. If you’re hoping to learn to make delicious cake, this webinar will be less effective for you, but we believe in your endeavor and fully endorse this tutorial.