The State of Email Analytics: The Metrics You Should Measure—and How You Turn Them Into Action
To build a smart, data-driven email program, you need the right data. Plus, you must know how to translate metrics into action. Watch our webinar to learn how.
In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provide actionable advice on how you can turn bare stats into strategies and tactics that drive results.
You will learn:
- What email metrics are most crucial for marketing teams—beyond opens and clicks
- How you can use subscriber insights like engagement times, reading device usage, and others to fine-tune your email design and content strategy and streamline your production process
- Why it’s crucial to move email insights out of their silo and how you can integrate email metrics with your CRM or business intelligence platform
This session is filled with research insights, real-life examples, and actionable advice that will help you use the power of email analytics more effectively.