The Trends Transforming the Email Service Provider Landscape
Understand the trends that are shaping the ESP industry and the choices available to your email marketing program.
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
Marketers told Litmus that limitations with their ESP was third on their list of biggest challenges for 2018. And 16% of brands said that changing ESPs was on their list of email marketing priorities for 2018. But how do you pick the right tool for you? And is switching ESPs even the right call?
Based on findings from Litmus’ first-ever State of Email Service Providers report and additional research, this webinar explores the data and trends that shape the ESP industry to help you understand...
- What’s driving—and likely to keep driving—consolidation in the ESP industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
Save your seat now!