Best Practices for Email Marketing During a Crisis

How should you adjust your email program during a global crisis? Learn how to stay connected with your customers in uncertain times with thoughtful, human email programs.

Best Practices for Email Marketing During a Crisis - Featured Art

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how?

In this webinar, we share the email marketing best practices that help you stay connected with your audience in uncertain times.

  • Learn why email is the most powerful channel to create connections and build trust—especially in challenging times.
  • See examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis.
  • Understand how you can avoid common mistakes that can make your email come across as tone deaf and insensitive.

What are the questions your team is struggling with? Submit your question now and vote on the ones shared by fellow email marketers. We’ll tackle the most popular questions live during the webinar.

Your Expert Panelists:

Jason Rodriguez

Community & Product Evangelist, Litmus

Kristin Bond

Senior Director of Email Operations, Girl Scouts of the USA

Matthew Smith

Founder, Really Good Emails

Watch the webinar now