The 9 Big Changes to Email You Must Know Now (and 2 That Don't Matter)
The email industry is constantly changing—and if you want to make the most of this valuable channel, your marketing program must, too.
You may think that email is pretty much what it is.... a tweak here or there but mostly the same as it ever was. There's a misconception that the email channel hasn't really changed in decades, but that couldn't be further from the truth.
Email is constantly evolving and changing. Best practices come and go in reaction to shifts in subscriber preferences, policy changes, and products made by Google, Microsoft, and many more major players.
In fact, email changes almost as much as social media. If you want to make the most of email as a marketing channel, knowing exactly what these email moves are and their impact on your company's email initiatives is not an optional exercise (or at least it shouldn't be).
Jay Baer is a best-selling author of six digital marketing books, and is the founder of the consultancy Convince & Convert. He teamed up with Litmus' Vice President of Marketing, Cynthia Price, for this special session.