Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey. Those results provide a great portrait of today’s email professional.
Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey.
In this webinar, we identify the top 5 opportunities to improve your email creative, based on the findings of Litmus’ 2017 State of Email Creative report.
We’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones.
Email creative has its own unique constraints and opportunities that marketers must master. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration to the popularity of various design elements to redesign schedules.
In our 2017 State of Email Creative report, we share 30 must-subscribe brands, based on more than 3,000 brand suggestions from more than 1,000 marketers. Here are the emails that email marketers love most…
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them and the design and strategy issues to consider before using them.
Enthusiasm for interactive email is at an all-time high, with marketers declaring 2017 the year of interactive email. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges.
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers try to improve their poor email deliverability and which ones work best, sharing findings from Litmus’ 2017 State of Email Deliverability report.
Women in the email marketing industry earn just 89 cents for every dollar men earn. We look into the factors that impact the gender pay gap.
Learn from your peers who watched their neglected email lists and infrastructure go up in flames. Reform your deliverability practices before they catch fire and you end up blacklisted.
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.
In this webinar, we compare the email workflows of successful email programs with those of less successful ones, highlighting critical differences.
Your email workflow is an expression of the investment you make in every email—and is a predictor of email program success. This report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.
Marketers are using task runners and static site generators more in their email development workflows, according to our 2017 State of Email Workflows report. Lee Monroe of Mailgun by Rackspace explains how these tools can help email marketers.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process. Here are the factors that can tip the balance of an email approval process toward being too cumbersome or too lax.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
Based on the more than 3,500 responses to our State of Email Survey, here’s what the average email professional looks like.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series. The advice covers email design, production, mistakes, agencies, and industry salaries.
Half of marketers haven’t sent an apology or correction email in the past 12 months—most likely because they’re just not aware of their mistakes. In this infographic, we explore this issue and offer tips on improving your visibility of email errors.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. Let’s look at how a tool called Emmet can help email designers code their campaigns faster than ever before.
In this report, we take a detailed look at how marketers (1) search for email inspiration, (2) use brand guidelines, (3) approach email design, (4) use various design elements, (5) A/B testing their emails, (6) handle email redesigns, and much more.
In this report, we take a look the overall email marketing salary picture, plus how salaries vary by (1) geographic region, (2) industry vertical, (3) company size, (4) role, (5) team size, (6) agency and freelancer usage, and (7) email program sophistication.