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Mobile Opens Regardless of what industry you're in... ----------------------------- Charities Average opens on mobile devices 54.6% Travel Average opens on mobile devices 54.2% Marketing Average opens on mobile devices 53.8% Retail Average opens on mobile devices 52.4% Education / Training Average opens on mobile devices 40.1% ----------------------------- 80.8% of users report reading email on mobile devices 37% of consumers are more likely to purchase on a mobile-optimised site 27% of consumers will leave a site if it is not optimised 54% of consumers believe that it is easier to find information on mobile-optimised sites Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017 ----------------------------- On mobile phones, email marketing generated 26.7% of sales, compared to 20.9% on desktop and 23.1% on tablet. The iPhone was the most commonly used mobile device for email opens (68%) and clicks (58%). The iPhone produced 40% of the mobile email transactions The UK is the European capital of m-commerce, with... 10% saying their smartphone is their main method of shopping 56% of mobile online sales originating from a marketing email take place on an iPad 46% say if newsletters are too poorly designed to be read on a smartphone, it reduces the chance they buy something from the vendor ----------------------------- Don't head for the exit. Head over to display block. References HubSpot ExactTarget, 2014 Mobile Behaviour Report ABI Research Custora E-commerce Pulse mobile report (2014) Ipsos Public Affairs Vouchercode survey (2013) Apsis The email Barometer, Email on mobile devices (2013) Email marketing compass: consumer purchase behaviour (2013) Experian Marketing Services The 2014 Digital Marketer trend report (2014) ----------------------------- Follow us on Twitter http://xxxxxx.---xxxxxxxxx.---/xxxxx/X-0000000@0000000@0XXXXXX0x0Xx0_X0xxXXxxxXXXX00XxxxXxxXXxx0X0.@ Contact us http://xxxxxx.---xxxxxxxxx.---/xxxxx/X-0000000@0000000@0XXXXXX0x0Xx0_X0xxXXxxxXXXX00XxxxXxxXXxx0X0.@ View site http://xxxxxx.---xxxxxxxxx.---/xxxxx/X-0000000@0000000@0XXXXXX0x0Xx0_X0xxXXxxxXXXX00XxxxXxxXXxx0X0.@ ----------------------------- View in browser http://xxxxxx.---xxxxxxxxx.---/xxxxxxx/X-0000000@0XXXXXX0x0Xx0_X0xxXXxxxXXXX00XxxxXxxXXxx0X0.@00 You're getting this email because you signed up for it on our website. We respect your privacy and hate spam as much as you do, so if you'd rather not hear from us please unsubscribe. http://xxxxxx.---xxxxxxxxx.---/xxxxxxx/X-0000000@0XXXXXX0x0Xx0_X0xxXXxxxXXXX00XxxxXxxXXxx0X0.@0 © 2015 display block Ltd. All Rights Reserved.

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