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View in browser http://dotmailernews.com/1FM-3J0SO-D7GL4D7112/cr.aspx  Hi Matthew, What's the ultimate measure of an email campaign? There are plenty of resources that talk about basic but essential reporting metrics like Clicks and Open Rates that you should be measuring. But did you know there's six alternative and crucial metrics out there that every marketer should consider? We delve into them in this paper 'Metrics Matter: Beyond The Essentials'. The report is a must-read for marketers who are keen to take a different approach to their email marketing reporting and analysis:  • Discover the six alternative metrics that you should be measuring and how to tackle them • Learn how to measure engagement through Click & Open Reach and Dwell (or read) Time • Understand the term 'The Halo Effect', how to measure it and how it's in line with multichannel marketing measurement  • Explore the Post Click Funnel metric and make sure your campaign assessment isn't incomplete • Examine your Time Of Action which will drive tests and improvements  Sound interesting? Download your complimentary copy today to ensure you harvest optimal success from your email marketing! Download: http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLN-0/c.aspx Best wishes, The dotmailer team E team@dotmailer.com ( team@dotmailer.com ) T +44 (0)845 337 9170 No.1 London Bridge, SE1 9BG No.1 Croydon, CR0 0XT 350 7th Avenue, New York, 10001 View office locations ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLO-0/c.aspx ) Every dot tells a story. Tell us yours ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLP-0/c.aspx ) ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLQ-0/c.aspx ) dotmailer was established in 1999. By thinking smart and acting fast we have scaled quickly to become the UK's number 1 email marketing provider with over 70,000 users in over 150 countries. Discover more about us. ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLR-0/c.aspx ) Press inquiries ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLS-0/c.aspx ) Investors Relations website ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLT-0/c.aspx ) Get in touch ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLU-0/c.aspx ) London +44 (0) 845 337 9170 New York 1-212-971-9408 Manchester +44 (0) 161 618 1070 Edinburgh +44 (0) 131 718 6037 Send us a message ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLS-0/c.aspx ) Book a demo ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLV-0/c.aspx ) ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLO-0/c.aspx )View full contact details ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLO-0/c.aspx ) Support & Advice ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLU-0/c.aspx ) Mon-Fri, 8am-2am UK, 3am-9pm EST +44 (0) 845 337 9171 1 (631) 240 4929 Troubleshooting tips on the Support desk ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLW-0/c.aspx ) Discuss best practice at the User forum ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLX-0/c.aspx ) Can't find an answer? Submit a request ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLY-0/c.aspx ) More helpful documentation in Resources ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOLZ-0/c.aspx ) News, tips and advice in our Blog ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOM0-0/c.aspx ) Unsubscribe http://dotmailernews.com/1FM-3J0SO-D7GL4D7112/uns.aspx dotmailer Limited, registered in England and Wales under Co. No.03762341. Part of the dotDigital Group PLC ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOM1-0/c.aspx ) ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOM2-0/c.aspx ) ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOMB-0/c.aspx ) ( http://dotmailernews.com/1FM-3J0SO-GL4D71-1OHOMC-0/c.aspx )
 
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