<!doctype html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<!--yahoo fix-->
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=Edge">
<meta name="format-detection" content="telephone=no, date=no, address=no, email=no">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<style type="text/css">
:root {
color-scheme: light dark;
supported-color-schemes: light dark;
}
</style>
<style type="text/css">
body {
height: 100% !important;
margin: 0 auto !important;
padding: 0 !important;
width: 100% !important;
-webkit-text-size-adjust: 100%;
-ms-text-size-adjust: 100%;
-webkit-font-smoothing: antialiased;
}
div[style*="margin:16px 0"] {
margin: 0 !important;
}
table,
td {
border-collapse: collapse !important;
mso-table-lspace: 0pt;
mso-table-rspace: 0pt;
-webkit-text-size-adjust: 100%;
-ms-text-size-adjust: 100%;
}
img {
border: 0;
line-height: 100%;
outline: none;
text-decoration: none;
display: block;
}
p,
h1,
h2,
h3 {
padding: 0;
margin: 0;
}
a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}
u+#body a {
color: inherit;
text-decoration: none;
font-size: inherit;
font-family: inherit;
font-weight: inherit;
line-height: inherit;
}
#MessageViewBody a {
color: inherit;
text-decoration: none;
font-size: inherit;
font-family: inherit;
font-weight: inherit;
line-height: inherit;
}
a:hover {
text-decoration: none !important;
}
.fadeimg {
transition: 0.3s !important;
opacity: 1 !important;
}
.fadeimg:hover {
transition: 0.3s !important;
opacity: 0.7 !important;
}
.cta, .cta span, .cta-border { transition: 0.3s !important; }
.cta-border:hover { border-bottom: 3px solid transparent !important; }
.cta:hover { transition: 0.3s !important; box-shadow: none !important;background-color: #D7C3DA !important; }
.cta:hover span { transition: 0.3s !important; color: #262524 !important; }
@font-face {
font-family: 'proxima_nova';
src: url('https://litmus.com/fonts/Emails/proximanova-regular-webfont.eot');
src: url('https://litmus.com/fonts/Emails/proximanova-regular-webfont.eot?#iefix') format('embedded-opentype'),
url('https://litmus.com/fonts/Emails/proximanova-regular-webfont.woff') format('woff'),
url('https://litmus.com/fonts/Emails/proximanova-regular-webfont.ttf') format('truetype'),
url('https://litmus.com/fonts/Emails/proximanova-regular-webfont.svg#proxima_nova_rgregular') format('svg');
font-weight: normal;
font-style: normal;
mso-font-alt: 'Arial';
}
@font-face {
font-family: 'proxima_nova';
src: url('https://litmus.com/fonts/Emails/proximanova-bold-webfont.eot');
src: url('https://litmus.com/fonts/Emails/proximanova-bold-webfont.eot?#iefix') format('embedded-opentype'),
url('https://litmus.com/fonts/Emails/proximanova-bold-webfont.woff') format('woff'),
url('https://litmus.com/fonts/Emails/proximanova-bold-webfont.ttf') format('truetype'),
url('https://litmus.com/fonts/Emails/proximanova-bold-webfont.svg#proxima_nova_rgbold') format('svg');
font-weight: bold;
font-style: normal;
mso-font-alt: 'Arial';
}
.mobile {
display: none;
}
.fauxVid:hover { opacity: 0 !important; transition: 0.3s !important; }
.fauxVid:hover { transition: 0.3s !important; }
</style>
<style>
@media screen and (max-width:600px) {
.wMobile {
width: 95% !important;
}
.wInner {
width: 80% !important;
}
.desktop {
width: 0 !important;
display: none !important;
}
.mobile {
display: block !important;
}
.rPad-0 {
padding-right: 0 !important;
}
}
</style>
<style>
@media (prefers-color-scheme: dark) {
/* Shows Dark Mode-Only Content, Like Images */
.dark-img {
display: block !important;
width: auto !important;
overflow: visible !important;
float: none !important;
max-height: inherit !important;
max-width: inherit !important;
line-height: auto !important;
margin-top: 0px !important;
visibility: inherit !important;
}
/* Hides Light Mode-Only Content, Like Images */
.light-img {
display: none;
display: none !important;
}
/* Custom Dark Mode Background Color */
.darkmode {
background-color: #262524 !important;
}
.darkmode2 {
background-color: #1c1c1c !important;
}
/* Custom Dark Mode Font Colors */
h1, h2, p, span, a, b {
color: #F3F5F6 !important;
}
/* Custom Dark Mode Text Link Color */
.link {
color: #7eabce !important;
}
}
/* Copy dark mode styles for android support */
/* Shows Dark Mode-Only Content, Like Images */
[data-ogsc] .dark-img {
display: block !important;
width: auto !important;
overflow: visible !important;
float: none !important;
max-height: inherit !important;
max-width: inherit !important;
line-height: auto !important;
margin-top: 0px !important;
visibility: inherit !important;
}
/* Hides Light Mode-Only Content, Like Images */
[data-ogsc] .light-img {
display: none;
display: none !important;
}
/* Custom Dark Mode Background Color */
[data-ogsc] .darkmode {
background-color: #262524 !important;
}
[data-ogsc] .darkmode2 {
background-color: #1c1c1c !important;
}
/* Custom Dark Mode Font Colors */
[data-ogsc] h1, [data-ogsc] h2, [data-ogsc] p, [data-ogsc] span, [data-ogsc] a, [data-ogsc] b {
color: #F3F5F6 !important;
}
/* Custom Dark Mode Text Link Color */
[data-ogsc] .link {
color: #7eabce !important;
}
</style>
<title></title>
</head>
<!--Help character display properly.-->
<!--Set the initial scale of the email.-->
<!--Force Outlook clients to render with a better MS engine.-->
<!--Help prevent blue links and autolinking-->
<!--prevent Apple from reformatting and zooming messages.-->
<!--target dark mode-->
<!--author: Carin Slater, Litmus-->
<!--build info: 11/16/2020-->
<!-- Allow for better image rendering on Windows hi-DPI displays. -->
<!--[if mso]>
<xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
<o:PixelsPerInch>96</o:PixelsPerInch>
</o:OfficeDocumentSettings>
</xml>
<![endif]-->
<!--to support dark mode meta tags-->
<!--mobile styles-->
<!--dark mode styles-->
<!--these are just example classes that can be used.-->
<!--correct superscripts in Outlook-->
<!--[if (gte mso 9)|(IE)]>
<style>
sup{font-size:100% !important;}
</style>
<![endif]-->
<body id="body" class="darkmode">
<div class="litmus-builder-preview-text" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
</div>
<!--start of email-->
<table class="darkmode" cellpadding="0" cellspacing="0" border="0" role="presentation" style="width:100%;">
<!--main content area-->
<tbody>
<tr>
<td align="center" valign="top">
<table class="wMobile" cellpadding="0" cellspacing="0" border="0" role="presentation" style="width:600px;">
<!--header-->
<tbody>
<tr>
<td align="left" valign="middle" style="padding: 60px 5px 45px 5px;"> <a href=
"http://go.litmus.com/y5yVKdVN0C0BZPC09200030" target="_blank" style="text-decoration: none;"
> <img class="light-img" src="https://campaigns.litmus.com/_email/_global/images/fwd_logo_light_glow.png" width="270" height="40" alt="Litmus | Leading FWD" style="color: #33373E; font-family:Helvetica, Arial, sans-serif; font-weight:bold; font-size:23px; line-height:30px; text-decoration: none; padding: 0;" border="0">
<!--[if !mso]><! -->
<div class="dark-img" style="display:none; overflow:hidden; width:0px; max-height:0px; max-width:0px; line-height:0px; visibility:hidden;" align="center">
<img src="https://campaigns.litmus.com/_email/_global/images/fwd_logo_dark.png" width="270" height="40" alt="Litmus | Leadning FWD" style="color: #fdfdfd; font-family:Helvetica, Arial, sans-serif; font-weight:bold; font-size:23px; line-height:30px; text-decoration: none; padding: 0;" border="0">
</div>
<!--<![endif]--> </a> </td>
</tr>
<!--content-->
<tr>
<td align="center" valign="top"> <h1 style="font-family: Helvetica, serif; font-size:16px; line-height:22px; color:#262524; margin: 0 0 30px; padding:0; text-align: left;"><a href=
"http://go.litmus.com/I050DVK0B9V3NC3d0y0PZ00" style="color: #262524; text-decoration: none;"
>Why are brands still failing to deliver true 1:1 personalization?</a></h1> <p style="font-family: Helvetica, serif; font-size:16px; line-height:22px; color:#262524; margin: 0 0 30px; padding:0; text-align: left;">One thing that’s keeping me up at night? The seemingly impossible task of true 1:1 personalization. It’s 2021—or 2030 according to some—so why are we still failing at this? It feels like we've been talking about it forever in email marketing.<br><br>In this month’s blog I talk about <a href=
"http://go.litmus.com/I050DVK0B9V3NC3d0y0PZ00" class="link" target="_blank" style="color: #0F618A; text-decoration: underline;"
>three ways to move your personalization strategy forward</a>. Enjoy, and let me know what you’re doing to drive personalization.<br><br>Cheers,</p> </td>
</tr>
<tr>
<td align="left" valign="top">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:;">
<tbody>
<tr>
<td align="left" valign="middle" style="padding-right: 20px;"> <img src="https://campaigns.litmus.com/_email/_global/headshots/melissa-s-125.png" style="display: block; padding:0; margin:0 auto; height:auto; max-width: 100%; font-size: 14px; line-height: 24px; color: #262524;" border="0" alt="Melissa Sargeant Headshot" width="75" height="75"> </td>
<td align="left" valign="middle"> <p style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 0; padding:0; text-align: left;">Melissa Sargeant<br> CMO at Litmus</p> </td>
</tr>
</tbody>
</table> </td>
</tr>
<tr>
<td align="left" valign="top" style="padding-top: 20px;">
<hr> <h1 style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 30px 0 20px; padding:0; text-align: left;"><a href=
"http://go.litmus.com/o03EN004y005VV09KZPCdB0" style="text-decoration: none; color: #262524; "
>The Future of Marketing Panel: The 2020 Changes That Are Here to Stay</a></h1> <a href=
"http://go.litmus.com/o03EN004y005VV09KZPCdB0"
><img src="https://campaigns.litmus.com/_email/2021/March/03022021_Leading_FWD/future-marketing.jpg" alt="Letter blocks spelling out 'New Normal'" width="600" height="331" style="width: 100%; max-width: 600px; height: auto; max-height: 331px; font-size: 16px; line-height: 26px; color: #262524;"></a> <p style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 20px 0 0; padding:0; text-align: left;">We’re not quite on the other side of the pandemic from this past year, but we’re taking stock. Join fellow marketing leaders and me as we chat through how marketing has evolved and what marketing strategies are here to stay.<br><br><a class="link" style="color: #0f618a; text-decoration: underline;" href=
"http://go.litmus.com/o03EN004y005VV09KZPCdB0" target="_blank" rel="noopener"
>Are you keeping these strategies too? → </a></p> <h1 style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 50px 0 20px; padding:0; text-align: left;">What I’m reading right now</h1> <p style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 20px 0 0; padding:0; text-align: left;"><a href=
"http://go.litmus.com/Ld93ZP0050Fy0V5KV0B0C0N" class="link" target="_blank" style="color: #0F618A; text-decoration: underline;"
>[DigitalPi] B2B Marketing Automation Guide by DemandGen Report</a><br><br><a href=
"http://go.litmus.com/Ld93ZP0050Gy0V6KV0B0C0N" class="link" target="_blank" style="color: #0F618A; text-decoration: underline;"
>[Saastr] Webinars Almost Always Work</a><br><br><a href=
"http://go.litmus.com/tCZV3d0yVK0B700NP90005H" class="link" target="_blank" style="color: #0F618A; text-decoration: underline;"
>[CMO Council] Making Real Time Real - Infographic</a><br><br><a href=
"http://go.litmus.com/G5P0Zy30K89IV0CB0000VNd" class="link" target="_blank" style="color: #0F618A; text-decoration: underline;"
>[Qualified] CMOs share the demand gen strategies they couldn’t live without</a></p> <h1 style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 50px 0 20px; padding:0; text-align: left;">Marketing point to ponder this month</h1> <p style="font-family: Helvetica, serif; font-size:16px; line-height:20px; color:#262524; margin: 20px 0; padding:0; text-align: left;">From leading a team to driving personalized campaigns, consider this, “What makes something better is connection.” - Brene Brown on Empathy</p>
<!--[if (gte mso 9)|(IE)]><!--> <a href=
"http://go.litmus.com/CPV0090JB0yV0NCK3d05Z09" target="_blank" style="background-image: url('http://campaigns.litmus.com/_email/2021/March/03022021_Leading_FWD/empathy-faux.gif'); background-size: 100% 100%; display: block; max-width: 600px; max-height: 300px; height: auto; width: 100%;"
> <img class="fauxVid" src="http://campaigns.litmus.com/_email/2021/March/03022021_Leading_FWD/empathy-static.jpg" width="600" height="300" alt="Clip from the video Brene Brown on Empathy: Bear listening to Fox talk about their bad day." style="width: 100%; max-width: 600px; height: auto; max-height: 300px;"> </a>
<!--<![endif]-->
<!--[if (gte mso 9)|(IE)]>
<a href=
"http://go.litmus.com/CPV0090JB0yV0NCK3d05Z09" target="_blank" style="background"
>
<img src="http://campaigns.litmus.com/_email/2021/March/03022021_Leading_FWD/empathy-static.jpg" width="600" height="300" alt="Clip from the video Brene Brown on Empathy: Bear listening to Fox talk about their bad day." style="width: 100%; max-width: 600px; height: auto; max-height: 300px;" />
</a>
<![endif]--> </td>
</tr>
<!--footer-->
<tr>
<td align="left" valign="top" style="padding-top: 20px;">
<hr> <p style="font-family: Helvetica, serif; font-size:13px; line-height:17px; color:#262524; margin: 20px 0; padding:0; text-align: left;"> You’re receiving this email because you signed up for Litmus’ Leading FWD. If you’d prefer not to receive emails, you can <a href="https://page.litmus.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=eyJpIjoiTnpBeFpEWXhaakF6WW1FNSIsInQiOiJIYkUvb1VyTGwwSWZDR2RIQldFdGFUT0F1SllZams2eHBBRVRKa2dUc3RzeTMvMHpiUy90OXI3R0JOcUtlS3gxL25nZXViMmd5dERBNXRrWVpMZi9LTWpFbnhkSnhnajIzYU9EMTU4YkMrTXZPck5vS0NKajl6OWlIcE5LcXYwUyJ9" class="link" style="color: #4B525D; text-decoration: underline;">update your preferences</a>. </p> <p style="font-family: Helvetica, serif; font-size:13px; line-height:20px; color:#262524; margin: 30px 0; padding:0; text-align: left;"><a href=
"http://go.litmus.com/y5yVKdVN0C0BZPC09200030" class="link" style="color: #4B525D; text-decoration: underline;"
>Litmus</a><br> 675 Massachusetts Ave. Cambridge, MA 02139, USA<br> <a href="https://page.litmus.com/UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=eyJpIjoiTnpBeFpEWXhaakF6WW1FNSIsInQiOiJIYkUvb1VyTGwwSWZDR2RIQldFdGFUT0F1SllZams2eHBBRVRKa2dUc3RzeTMvMHpiUy90OXI3R0JOcUtlS3gxL25nZXViMmd5dERBNXRrWVpMZi9LTWpFbnhkSnhnajIzYU9EMTU4YkMrTXZPck5vS0NKajl6OWlIcE5LcXYwUyJ9" class="link" style="color: #4B525D; text-decoration: underline;">Unsubscribe</a> | <a href="https://page.litmus.com/index.php/email/emailWebview?mkt_tok=eyJpIjoiTnpBeFpEWXhaakF6WW1FNSIsInQiOiJIYkUvb1VyTGwwSWZDR2RIQldFdGFUT0F1SllZams2eHBBRVRKa2dUc3RzeTMvMHpiUy90OXI3R0JOcUtlS3gxL25nZXViMmd5dERBNXRrWVpMZi9LTWpFbnhkSnhnajIzYU9EMTU4YkMrTXZPck5vS0NKajl6OWlIcE5LcXYwUyJ9&md_id=2614" class="link" style="color: #4B525D; text-decoration: underline;" target="_blank">View online</a><br> © 2021 Litmus Software, Inc. All rights reserved.</p> </td>
</tr>
</tbody>
</table> </td>
</tr>
<!--/main content area-->
</tbody>
</table>
<!--return path pixel-->
<img src="https://pixel.app.returnpath.net/pixel.gif?r=cc12f0791ee5d431c4f8b1a636647dfcf158b4e6" width="1" height="1">
<!--/return path pixel-->
<!--litmus pixel-->
<!--/litmus pixel-->
<style data-ignore-inlining>@media (prefers-color-scheme: dark) { #_t::before {content:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?rd&i=2197833');}} @media (prefers-color-scheme: light) { #_t::before {content:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?rl&i=2197833');}} @media print{ #_t {background-image:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?p&i=2197833');}} div.OutlookMessageHeader {background-image:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?f&i=2197833')} table.moz-email-headers-table {background-image:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?f&i=2197833')} blockquote #_t {background-image:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?f&i=2197833')} #MailContainerBody #_t {background-image:url('https://z7dzbahf.emltrk.com/v2/z7dzbahf?f&i=2197833')}</style>
<div id="_t"></div>
<img src="https://z7dzbahf.emltrk.com/v2/z7dzbahf?i=2197833" width="1" height="1" border="0" alt="">
<img src="http://go.litmus.com/trk?t=1&mid=ODY0LVZQWi0xMzE6MDo0MDM3OjIxMDU2OjkxNzIxOjI2MTQ6OTo2NDE2OjIxOTc4MzM6Y3NsYXRlckBsaXRtdXMuY29t" width="1" height="1" style="display:none !important;" alt="" />
</body>
</html>
