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<div class="preheader" style="font-size: 1px; display: none !important;">Grab Some Shot Glasses. Get Ready To Taste The Heat.</div> <span class="body_style" style="display:block"> <table cellpadding="0" cellspacing="0" border="0" bgcolor="#000000" width="100%" align="center"> <tr> <td align="center" valign="top" width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="894" class="contentTable"> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td align="center" valign="middle" width="485" height="97" style="font-size:0;line-height:0;background-color:#c13032" class="branding"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/logo.png" alt="Jack Daniel's" border="0" style="display:block;margin:0"> </td>
<td align="center" valign="middle" width="409" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;background-color:#c13032;font-size:12px" class="preheader"> To view online <a href="http://xxxxx.---xx.---xxxxxxxx.---/?xx=000x000x0xxx000xx0x00000xx0x0x00x00x0x00x0xx0x0x00000x0x0x00x0x000x00000x000xxxx" style="color:#ffffff;text-decoration:underline" target="_blank"><span style="color:#ffffff">CLICK HERE</span></a> </td> </tr> </table> </td> </tr> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td width="485" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td width="100%" height="93" align="center" valign="middle" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:30px"> <strong>Mark,</strong> </td> </tr> <tr>
<td width="100%" height="100" style="font-size:0;line-height:0"> <div class="desktop-only"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/round-up--desktop.png" alt="Jack Fire's here. Round up your crew." align="left" border="0" style="display:block;margin:0"> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/round-up--mobile.jpg" alt="Jack Fire's here. Round up your crew." align="left" border="0" style="display:block;margin:0"> </div><!--<![endif]--> </td> </tr> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr>
<td width="30" style="font-size:0;line-height:0"></td> <td align="center" valign="top" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:16px;line-height:21px"> We stoke ten-foot blazes, rake red-hot coals and char each and every one of our hand-raised barrels to craft Jack. It’s then that we expertly blend it with our fiery hot cinnamon liqueur to create Jack Fire. The result is exceptionally smooth with a delicious finish. </td> <td width="30" style="font-size:0;line-height:0"></td> </tr> </table> </td> </tr> <tr> <td width="100%" height="30" style="font-size:0;line-height:0"></td> </tr> <tr> <td width="100%" style="font-size:0;line-height:0"> <div class="desktop-only">
<img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/it-takes-fire--desktop.png" alt="It takes fire to make Jack, and Jack to make Fire." align="left" border="0" style="display:block;margin:0"> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/it-takes-fire--mobile.png" alt="It takes fire to make Jack, and Jack to make Fire." align="left" border="0" style="display:block;margin:0"> </div><!--<![endif]--> </td> </tr> <tr> <td width="100%" style="font-size:0;line-height:0"> <div class="desktop-only">
<a href="http://xxxxx.---xx.---xxxxxxxx.---/?xx=000x000x0xxx000xxxx0x000x000x0x0x00x00x00x0x000xx0000x0x00x0000xx00x0xx0x000000x" target="_blank" style="cursor:default!important" class="cursorMod"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/drinks--desktop.jpg" alt="Jack Daniel's Tenessee Fire" align="left" border="0" style="display:block;margin:0"> </a> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/drinks--mobile.jpg" alt="Jack Daniel's Tenessee Fire" align="left" border="0" style="display:block;margin:0"> </div><!--<![endif]--> </td> </tr> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr>
<td width="30" style="font-size:0;line-height:0"></td> <td align="center" valign="top" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:16px;line-height:21px"> Grab a few shot glasses, round up<br> your friends and taste the heat. </td> <td width="30" style="font-size:0;line-height:0"></td> </tr> </table> </td> </tr> <tr> <td width="100%" height="30" style="font-size:0;line-height:0"></td> </tr> </table> </td> <td width="409" valign="top" style="font-size:0;line-height:0" class="desktop-only"> <a href="http://xxxxx.---xx.---xxxxxxxx.---/?xx=000x000x0xxx000x00xx0x00x000000xxx0000xx0x0xx0x00xxx00000x000xxx00x0x0xxx00xx000" target="_blank" style="cursor:default!important">
<img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/bottle.jpg" alt="Jack Daniel's Tenessee Fire" align="left" border="0" style="display:block;margin:0"> </a> </td> </tr> </table> </td> </tr> <tr> <td width="100%" style="font-size:0;line-height:0"> <div class="desktop-only"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/click-below--desktop.png" alt="Click below to find Jack Fire" align="left" border="0" style="display:block;margin:0"> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0">
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<img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/locator-store--desktop.png" alt="Store locator" style="margin:0"></a> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0"> <a href="http://xxxxx.---xx.---xxxxxxxx.---/?xx=000x000x0xxx000xxxx0x000x000x0x0x00x00x00x0x000xx0000x0x00x0000xx00x0xx0x000000x" target="_blank"><img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/locator-bar--mobile.png" alt="Bar locator" style="margin:0"></a><br><br> <a href="http://xxxxx.---xx.---xxxxxxxx.---/?xx=000x000x0xxx000x00xx0x00x000000xxx0000xx0x0xx0x00xxx00000x000xxx00x0x0xxx00xx000" target="_blank"><img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/locator-store--mobile.png" alt="Store locator" style="margin:0"></a> </div><!--<![endif]--> </td> </tr> <tr>
<td width="100%" height="15" style="font-size:0;line-height:0"></td> </tr> <tr> <td width="100%" style="font-size:0;line-height:0"> <div class="desktop-only"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/jackfire--desktop.png" alt="#jackfire" align="left" border="0" style="display:block;margin:0"> </div> <!--[if !mso]><!--><div class="mobile-only" style="display:none;mso-hide:all;width:0;height:0;max-height:0;overflow:hidden;line-height:0"> <img src="http://www.jackdaniels.com/assets/email/External/UK/tennesseefirelaunch/img/jackfire--mobile.png" alt="#jackfire" align="left" border="0" style="display:block;margin:0"> </div><!--<![endif]--> </td> </tr> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr>
<td width="30" style="font-size:0;line-height:0"></td> <td width="100%" height="50" align="center" valign="middle" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:11px;line-height:14px"> This material is intended for those of legal drinking age. Please do not share or forward to anyone under 18. </td> <td width="30" style="font-size:0;line-height:0"></td> </tr> </table> </td> </tr> <tr> <td width="100%" style="background-color:#c12f32"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td width="100%" height="16" style="font-size:0;line-height:0"></td> </tr> <tr> <td width="100%" align="center" style="font-size:0;line-height:0"> <table cellpadding="0" cellspacing="0" border="0" width="224"> <tr>
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<td width="100%" align="center" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:12px;line-height:14px"> <strong>DON'T GET BURNED, DRINK RESPONSIBLY.</strong> </td> </tr> <tr> <td width="100%" height="16" style="font-size:0;line-height:0"></td> </tr> <tr> <td width="100%"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tr> <td width="30" style="font-size:0;line-height:0"></td> <td width="100%" align="center" style="font-family:Helvetica,Arial,FreeSans,sans-serif;color:#ffffff;font-size:11px;line-height:14px"> This email is brought to you by Brown-Forman Beverages Europe Ltd., <br> 45 Mortimer Street, London W1W 8HJ. </td> <td width="30" style="font-size:0;line-height:0"></td> </tr> </table> </td> </tr> <tr>
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