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<span style="color:#FFF8EF; display:none; font-size:0; height:0; line-height:0; max-height:0; max-width:0; opacity:0; overflow:hidden; visibility:hidden; width:0;">
Facebook Ads are a great tool to help get your brand in front of and current and potential customers. Once you’ve published your Ads, you have access to tons of data about their performance.
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Facebook Ads are a great tool to help get your brand in front of current and potential customers, and once you’ve published your Ads, you get access to tons of data on how they perform. But how can you tell what information is most important?
<br><br>
To help advertisers determine exactly how Ads impact their bottom line, Facebook has put together a helpful guide on conversion metrics.
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<a href="https://www.facebook.com/business/news/conversion-lift-measurement?utm_source=Holiday+Marketing+Tips&utm_campaign=0fb1e40603-Holiday_Tips_6&utm_medium=email&utm_term=0_ec0207ad4b-0fb1e40603-168702229" target="_blank" style="background-color:none; border-top:2px solid #395185; border-right:2px solid #395185; border-bottom:2px solid #395185; border-left:2px solid #395185; border-radius:0px; padding-top:14px; padding-right:24px; padding-bottom:13px; padding-left:24px; color:#395185; display:inline-block; font-family:Georgia,Times,'Times New Roman',serif; font-size:16px; font-weight:400; letter-spacing:0.3px; margin:5px auto 10px; text-align:center; text-decoration:none;">Learn More From Facebook</a>
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