THE EMAIL PRODUCTION SURVEY Between planning, development, and approval, every brand has a different email production process—each with its own strengths and weaknesses. This survey examines the current state of email production to help marketers identify opportunities for improvement. Take the survey → * THE LATEST NEWS IN EMAIL * Email on iOS 9: What you need to know The latest version of Apple’s operating system supports additional CSS properties—and offers a brand new way to interact with emails—in its native email app. However, it’s also introduced a number of quirks. How will your emails look in this updated app? Get the details → Gmail’s new “block” option: Pros and cons Gmail rolled out “block” functionality to all webmail and Android users, giving subscribers yet another way to rid their inboxes of emails they don’t want. While it may not sound like a great thing for marketers, it’s not as bad as it sounds. Weigh the pros & cons → MAKE YOUR TRIGGERED AND TRANSACTIONAL EMAILS MORE EFFECTIVE During the holiday season, your transactional and triggered emails will be high-performance assets. Here are five ways to make the most of these opportunities over the next couple of months. Check out the tips → * SEND EMAIL YOUR SUBSCRIBERS WANT * Optimize for the entire subscriber journey From the signup, to the email, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success. Optimize your experience → Go beyond [first_name] personalization Personalization isn’t just about [first _name]—it’s about understanding what drives a person’s decision-making process, where they are in that process, and placing all of it within the context of their specific challenges. Start sending personalized emails. Get personal → Send memorable, shareworthy emails Consumers don’t find brands’ emails to be as memorable as marketers think they are. Our joint research with Fluent identifies specific tactics that marketers can use to create more memorable, shareworthy emails. Check out the findings → THE EMAIL DESIGN PODCAST Episode #18 Fixing email on Android + making your emails Siri-proof Listen now → Episode #19 A look at hybrid coding + the future of Dreamweaver Listen now → LITMUS PARTNERS WITH SPECTRUM EQUITY Over the past decade, Litmus has grown into the product and company you see today—a vital resource that is used by over 250,000 email marketers every month. We’re setting ourselves up for even bigger success in the next ten years. We’ve taken a $49 million investment from Spectrum Equity. Learn more → * UPCOMING LITMUS WEBINARS * What’s new for Litmus? Thursday, November 5, 2015, 11:00AM EST Wednesday, November 11, 2015, 11:00AM EST Join us as we go over what’s new for Litmus. We’ll show you how to get started testing your emails, as well as a full overview of the Builder and Checklist features. Register now → Data-Driven Lifecycle Email for eCommerce Thursday, November 5, 2015, 2:00PM EST How can you convert your subscribers into customers, turn your customers into great customers, and extend the lifetime value of your customers? Join the Litmus and Rejoiner teams as we cover how to build an automated customer acquisition and retention plan. Register now → -------------------------------------------------------------- Litmus 675 Massachusetts Ave., Cambridge, MA 02139, USA Manage preferences Unsubscribe View this email in your browser

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