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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <!-- ARE YOU A DESIGNER OR DEVELOPER? WE'RE HIRING @ litmus.com/careers --> <html> <head> <title>Litmus Newsletter</title> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <style type="text/css"> /* CLIENT-SPECIFIC STYLES */ #outlook a{padding:0;} /* Force Outlook to provide a "view in browser" message */ .ReadMsgBody{width:100%;} .ExternalClass{width:100%;} /* Force Hotmail to display emails at full width */ .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */ body, table, td, a{-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%;} /* Prevent WebKit and Windows mobile changing default text sizes */ table, td{mso-table-lspace:0pt; mso-table-rspace:0pt;} /* Remove spacing between tables in Outlook 2007 and up */ img{-ms-interpolation-mode:bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */ /* RESET STYLES */ img{border:0; 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} td[class="no-pad"]{padding:0 !important;} td[class="pad10"]{padding: 10px 0 !important;} } @media screen and (-webkit-min-device-pixel-ratio: 0) { td[id="font-weight-normal"]{ font-weight: normal !important; } } @-moz-document url-prefix() { td[id="font-weight-normal"]{ font-weight: normal !important; } } </style> <!--[if gte mso 9]> <style type="text/css"> #outlookholder { width:500px; } </style> <![endif]--> </head> <body style="margin: 0; padding: 0;"> <!-- HIDDEN PREHEADER TEXT --> <div style="display: none; mso-hide: all; width: 0px; height: 0px; max-width: 0px; max-height: 0px; font-size: 0px; line-height: 0px;">Plus, tips for getting your triggered emails ready for the holidays.</div> <table border="0" cellpadding="0" cellspacing="0" width="100%" style="table-layout: fixed;" class="min-width"> <tbody><tr> <td bgcolor="#32373e" style="padding: 0 0 70px 0;" class="section-padding3" align="center"> <div style="display:none;font-size:1px;color:#333333;line-height:1px;font-family:Cambria, 'Hoefler Text', 'Liberation Serif', Times, 'Times New Roman', serif;max-height:0px;max-width:0px;opacity:0;overflow:hidden;"> </div> <!--[if gte mso 9]> <table id="outlookholder" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> <![endif]--> <!--[if (IE)]> <table border="0" cellspacing="0" cellpadding="0" width="500" align="center"><tr><td> <![endif]--> <!-- PREHEADER --> <table border="0" cellpadding="0" cellspacing="0" width="500" class="wrapper"> <!-- LOGO + NAV LINKS --> <tbody><tr> <td style="padding: 40px 0px 20px 0px;" align="center" class="logo"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr> <td align="center" class=""><a href="http://pages.litmus.com/e/31032/2015-10-30/4zvmkj/209789861"><img src="http://pages.litmus.com/l/31032/2015-06-30/3kn7qh/31032/63832/litmus_logo_white.png" width="138" height="51" style="font-family: Helvetica, Arial, sans-serif; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; font-size: 20px; border: none;" border="0"></a></td> </tr> </tbody></table> </td> </tr> <tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding-top: 25px; font-size: 16px; line-height: 25px; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, Arial, sans-serif; color: #446d8b;" class="padding"> <a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjq/209789861" target="_blank"><img src="http://pages.litmus.com/l/31032/2015-10-30/4zsvcj/31032/74797/production.png" width="500" height="156" border="0" alt="let's learn from each other!" style="display: block; padding: 0; color: #ffffff; text-decoration: none; border: 0; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, arial, sans-serif; font-size: 24px;" class="img-max"></a> </td> </tr> <tr> <td align="center" style="font-size: 30px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 50px; font-weight: bold;" class="padding2" id="font-weight-normal">The Email Production Survey</td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0; font-size: 16px; line-height: 25px; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, Arial, sans-serif; color: #aaaaaa;" class="padding2">Between planning, development, and approval, every brand has a different email production process—each with its own strengths and weaknesses. This survey examines the current state of email production to help marketers identify opportunities for improvement. </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding: 25px 0 0 0;" class="padding5"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#e9703e" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjq/209789861" target="_blank" style="font-size: 16px; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #e9703e; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Take the survey → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if mso]> </td></tr></table> <![endif]--> <!--[if (IE)]> </td></tr></table> <![endif]--> </td> </tr> <tr> <td bgcolor="#797c8c" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td colspan="2"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="font-size: 16px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 0; font-weight: bold;" id="font-weight-normal" class="padding2">* THE LATEST NEWS IN EMAIL * </td> </tr> </tbody></table> </td> </tr> <tr> <td> <table width="235" border="0" cellspacing="0" cellpadding="0" align="left" class="responsive-table1"> <tbody><tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 15px;" class="padding"> <img src="https://d31v04zdn5vmni.cloudfront.net/blog/wp-content/uploads/2015/10/ios9-cta.png" alt="peek" width="140" height="165" border="0"> </td> </tr> <tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 10px;" class="padding2">Email on iOS 9: What you need to know</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #1D223C;" class="padding2">The latest version of Apple’s operating system supports additional CSS properties—and offers a brand new way to interact with emails—in its native email app. However, it’s also introduced a number of quirks. How will your emails look in this updated app? </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#333955" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjs/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #333955; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Get the details → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if gte mso 9]> </td><td> <![endif]--> <table width="235" border="0" cellspacing="0" cellpadding="0" align="right" class="responsive-table1"> <tbody><tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 15px;" class="padding"> <img src="http://pages.litmus.com/l/31032/2015-10-30/4zsvcn/31032/74799/gmail_block2.png" alt="block" width="200" height="165" border="0" class="img-max"> </td> </tr> <tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 10px;" class="padding2">Gmail’s new “block” option: Pros and cons</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #1D223C;" class="padding2">Gmail rolled out “block” functionality to all webmail and Android users, giving subscribers yet another way to rid their inboxes of emails they don’t want. While it may not sound like a great thing for marketers, it’s not as bad as it sounds. </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#333955" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjv/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #333955; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Weigh the pros & cons → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td bgcolor="#57c198" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <!--[if gte mso 9]> <table id="outlookholder" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> <![endif]--> <!--[if (IE)]> <table border="0" cellspacing="0" cellpadding="0" width="500" align="center"><tr><td> <![endif]--> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding: 0; font-size: 16px; line-height: 25px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #446d8b;" class="padding3"> <a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjx/209789861" target="_blank"><img src="http://pages.litmus.com/l/31032/2015-10-30/4zsvcq/31032/74801/ornament.png" width="500" height="190" border="0" alt="halloweenblackfridaycyberondaythanksgivinghanukkahchristmas" style="display: block; padding: 0; color: #155d41; text-decoration: none; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, arial, sans-serif; font-size: 16px;" class="img-max"></a> </td> </tr> <tr> <td align="center" style="font-size: 28px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff;font-weight: bold; padding-top: 0;" class="padding2" id="font-weight-normal" colspan="2">Make your triggered and transactional emails more effective </td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #155d41;" class="padding2">During the holiday season, your transactional and triggered emails will be high-performance assets. Here are five ways to make the most of these critical opportunities over the next couple of months. </td> </tr> <tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding: 25px 0 0 0;" class="padding5"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#155d41" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjx/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; color: #ffffff; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #155d41; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Check out the tips → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if mso]> </td></tr></table> <![endif]--> <!--[if (IE)]> </td></tr></table> <![endif]--> </td> </tr> <tr> <td bgcolor="#A4C3DE" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <!--[if gte mso 9]> <table id="outlookholder" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> <![endif]--> <!--[if (IE)]> <table border="0" cellspacing="0" cellpadding="0" width="500" align="center"><tr><td> <![endif]--> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0" class="responsive-table"> <tbody><tr> <td align="center" style="font-size: 16px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-bottom: 30px; font-weight: bold;" id="font-weight-normal" class="padding2">* SEND EMAIL YOUR SUBSCRIBERS WANT * </td> </tr> <tr> <td align="center" style="font-size: 28px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 0; font-weight: bold;" class="padding2" id="font-weight-normal">Optimize for the entire subscriber journey</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #235a8b;" class="padding2">From the signup, to the email, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success. </td> </tr> <tr> <td align="center" style="padding: 20px 0 40px 0; border-bottom: 1px solid #ffffff;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#235a8b" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmjz/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #235a8b; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Optimize your experience → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0" class="responsive-table"> <tbody><tr> <td align="center" style="font-size: 28px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 40px; font-weight: bold;" class="padding4" id="font-weight-normal">Go beyond [first_name] personalization</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #235a8b;" class="padding2">Personalization isn’t just about [first _name]—it’s about understanding what drives a person’s decision-making process, where they are in that process, and placing all of it within the context of their specific challenges. Start sending personalized emails. </td> </tr> <tr> <td align="center" style="padding: 20px 0 40px 0; border-bottom: 1px solid #ffffff;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#235a8b" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmk2/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #235a8b; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Get personal → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0" class="responsive-table"> <tbody><tr> <td align="center" style="font-size: 28px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 40px; font-weight: bold;" class="padding4" id="font-weight-normal">Send memorable, shareworthy emails</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #235a8b;" class="padding2">Consumers don’t find brands’ emails to be as memorable as marketers think they are. Our joint research with Fluent identifies specific tactics that marketers can use to create more memorable, shareworthy emails. </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#235a8b" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmk4/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #235a8b; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Check out the findings → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if mso]> </td></tr></table> <![endif]--> <!--[if (IE)]> </td></tr></table> <![endif]--> </td> </tr> <tr> <td bgcolor="#ed6042" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td colspan="2"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td class="padding2"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" class=""> <a href="http://pages.litmus.com/e/31032/2015-10-30/4zvmkl/209789861" target="_blank"><img src="http://pages.litmus.com/l/31032/2014-11-04/k8fr9/31032/39718/emaildesignpodcast.jpg" width="500" height="282" border="0" alt="from the inbox to your ears..." style="display: block; padding: 0; color: #ffffff; text-decoration: none; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, arial, sans-serif; font-size: 28px; font-weight: bold;" class="img-max"></a> </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center" style="font-size: 26px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 30px; font-weight: bold;" id="font-weight-normal" class="padding2">The Email Design Podcast </td> </tr> </tbody></table> </td> </tr> <tr> <td> <table width="235" border="0" cellspacing="0" cellpadding="0" align="left" class="responsive-table1"> <tbody><tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 25px;" class="padding2">Episode #18</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #54271e;" class="padding2">Fixing email on Android + making your emails Siri-proof </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#54271e" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmk6/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #54271e; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Listen now → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if gte mso 9]> </td><td> <![endif]--> <table width="235" border="0" cellspacing="0" cellpadding="0" align="right" class="responsive-table1"> <tbody><tr> <td align="center" style="font-size: 20px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 25px;" class="padding2">Episode #19</td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 15px; line-height: 22px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #54271e;" class="padding2">A look at hybrid coding + the future of Dreamweaver </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#54271e" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmk8/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #54271e; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Listen now → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td bgcolor="#ffffff" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding: 0; font-size: 16px; line-height: 25px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #999999;" class="padding2"> <a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmkb/209789861" target="_blank"><img src="http://www.spectrumequity.com/images/logo.png" width="250" height="91" border="0" alt="spectrum equity" style="display: block; padding: 0; color: #155d41; text-decoration: none; font-family: 'proxima_nova_rgregular', Proxima Nova, Helvetica, arial, sans-serif; font-size: 16px;" class="img-max"></a> </td> </tr> <tr> <td colspan="2"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="font-size: 26px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #444444; padding-top: 30px; font-weight: bold;" id="font-weight-normal" class="padding2">Litmus partners with Spectrum Equity </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center" style="padding: 10px 0 0 0; font-size: 16px; line-height: 25px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #999999;" class="padding2">Over the past decade, Litmus has grown into the product and company you see today—a vital resource that is used by over 250,000 email marketers every month. We’re setting ourselves up for even bigger success in the next ten years. We’ve taken a $49 million investment from Spectrum Equity. </td> </tr> <tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="padding: 25px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#999999" class=""><a href="http://pages.litmus.com/e/31032/source-pardot-utm-medium-email/4zvmkb/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; color: #ffffff; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #999999; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Learn more → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td bgcolor="#f1ae40" align="center" style="padding: 70px 15px 70px 15px;" class="section-padding"> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td align="center"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="font-size: 16px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 0; font-weight: bold;" id="font-weight-normal" class="padding2">* UPCOMING LITMUS WEBINARS * </td> </tr> <tr> <td align="center" style="font-size: 25px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; font-weight: bold; padding-top: 15px;" class="padding2" id="font-weight-normal">What’s new for Litmus?</td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0; font-size: 16px; line-height: 25px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #68440a;" class="padding6"> <span style="letter-spacing: 1px; font-size: 14px;" class="appleLink">THURSDAY, NOVEMBER 5, 2015, 11:00AM EST<br> WEDNESDAY, NOVEMBER 11, 2015, 11:00AM EST</span><br><br> Join us as we go over what’s new for Litmus. We’ll show you how to get started testing your emails, as well as a full overview of the Builder and Checklist features. </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center" style="padding: 30px 0 40px 0; border-bottom: 1px solid #ffffff;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#68440a" class=""><a href="http://pages.litmus.com/e/31032/rt-2824528093761272322/4zvmkd/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #68440a; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Register now → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td align="center" style="font-size: 25px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; font-weight: bold; padding-top: 40px;" class="padding4" id="font-weight-normal">Data-Driven Lifecycle Email for eCommerce </td> </tr> <tr> <td align="center" style="padding: 20px 0 0 0; font-size: 16px; line-height: 25px; font-family: Proxima Nova, 'proxima_nova_rgregular', Helvetica, Arial, sans-serif; color: #68440a;" class="padding2"> <span style="letter-spacing: 1px; font-size: 14px;" class="appleLink">THURSDAY, NOVEMBER 5, 2015, 2:00PM EST</span><br><br> How can you convert your subscribers into customers, turn your customers into great customers, and extend the lifetime value of your customers? Join the Litmus and Rejoiner teams as we cover how to build an automated customer acquisition and retention plan. </td> </tr> <tr> <td align="center" style="padding: 30px 0 0 0;" class="padding2"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="padding: 0;"> <table border="0" cellspacing="0" cellpadding="0" class="responsive-button"> <tbody><tr> <td align="center" style="-webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px;" bgcolor="#68440a" class=""><a href="http://pages.litmus.com/e/31032/87490-source-litmus-newsletter/4zvmkg/209789861" target="_blank" style="font-size: 16px; font-family: Proxima Nova, 'proxima_nova_rgregular',Helvetica, Arial, sans-serif; text-decoration: none; color: #ffffff; text-decoration: none; -webkit-border-radius: 3px; -moz-border-radius: 3px; border-radius: 3px; padding: 12px 18px; border: 1px solid #68440a; display: block;" class="cta"><!--[if gte mso 9]> <![endif]-->Register now → <!--[if gte mso 9]> <![endif]--></a></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td bgcolor="#2c2c2c" align="center" style="padding: 70px 15px 0 15px;" class="section-padding4"> <table border="0" cellpadding="0" cellspacing="0" width="500" class="responsive-table"> <tbody><tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td colspan="2"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="center" style="font-size: 26px; font-family: 'proxima_nova_rgbold', Proxima Nova, Helvetica, Arial, sans-serif; color: #ffffff; padding-top: 0; font-weight: bold;" id="font-weight-normal" class="padding2">Happy Halloween, email geeks! 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