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Why mobile matters in email marketing By the end of 2014, it's expected 1.76 billion people will own and use smartphones, up more than 25% over 2013. And by 2017, more than one-third of all people around the globe will be smartphone users... Smartphone users worldwide In 2013: 1.40bn In 2014: 1.76bn In 2015: 2.04bn ------------------------------ Did you know? The average person will spend 1/5 of the day on their smartphone checking in an average of 100 times per day! ------------------------------ Email is the most popular activity on a smartphone ------------------------------ 51% of all emails are opened on mobile devices ------------------------------ Mobile opens have grown 180% in just three years. From 15% in Q1 2011 to 42% in Q4 2013. A whopping 68% of Gmail and Yahoo! email opens occur on a smartphone or tablet ------------------------------ On mobile phones, email marketing generated 25.7% of sales, compared to 23.1% on tablet and 20.9% on desktop. ------------------------------ 75% of emails viewed on mobile devices are likely to be deleted if not mobile optimised Engagement rates improve with emails optimised for mobile screen sizes. When people are surrounded by distraction they need clear and easy to read messages or they don't respond. ------------------------------ 30% of markets do not have a strategy in place to optimise emails for mobile devices. Don't be one of them! ------------------------------ display block We are a creative email agency We can help you send great email ------------------------------ Fiercewireless - "Emarketer Worldwide Smartphone Usage Grow." (2014) idigitaltimes - "How Often Do You Check Your Phone?" DC and Facebook - "Always Connected." (2013) Litmus - "Mobile Opens Hit 51 Percent" Campaign Monitor - "Email interaction across mobile and desktop." Litmus - "Email Analytics." (Dec 2013) Custora - "E-commerce Pulse Mobile report." (2014) DMA - "State of Email Marketing Strategy in The UK" ------------------------------ You have received this email because you've signed up to receive our emails. If you no longer wish to receive these updates you know what to do; please unsubscribe. [URL][/XXX]

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