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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>Email Worx</title> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8" /> <meta content="width=device-width, initial-scale=1, maximum-scale=1" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <style type="text/css"> @media only screen and (min-device-width: 320px) and (max-width: 1024px) { a[href^="tel"], a[href^="sms"], a { color:inherit; cursor:default; text-decoration:none; } } div, p, a, li, td { webkit-text-size-adjust:none; -ms-text-size-adjust: 100%; } body { margin:0; padding:0; } .ExternalClass * { line-height: 100% } .linkcolor { color:#ffffff; text-decoration:none; } @media only screen and (max-width: 420px) { div, p, a, li, td { -webkit-text-size-adjust:100%; -ms-text-size-adjust: 100%; } body .block { display: block !important; } table[class=hide], td[class=hide], div[class=hide], img[class=hide] { display:none !important; } table[class="fluid"], td[class="fluid"], img[class="fluid"] { width:100% !important; height:auto !important; display:table !important; } table[class="w250"], td[class="w250"], img[class="w250"] { width:250px !important; height:auto !important; } .w5 {width:5px !important;} .w10 {width:10px !important;} .w15 {width:15px !important;} .w20 {width:20px !important;} .w22 {width:22px !important;} .w45 {width:45px !important;} .w105 {width:105px !important;} .w300 {width:300px !important;} .w320 {width:320px !important;} .h5 {height:5px !important;} .h10 {height:10px !important;} .h15 {height:15px !important;} .h20 {height:20px !important;} .center {text-align:center !important;} .mw502 {max-width:502px !important;width:100% !important;} } td:hover.fade0{opacity:0;transition: opacity .5s ease;} td:hover.fade70{opacity:0.7;transition: opacity .5s ease;} span:hover.underline{text-decoration:underline !important;} </style> <!--[if gte mso 15]> <style type="text/css" media="all"> tr { font-size:1px; mso-line-height-alt:0; mso-margin-top-alt:1px; } </style> <![endif]--> </head> <body> <!-- GMAIL SIDEBAR FIX START --> <table width="650" class="hide" align="center" border="0" cellpadding="0" cellspacing="0"><tr><td width="650" height="1"><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_1x1.gif' style="width:650px; max-height:1px;" width="650" height="1" border="0" ></td></tr></table> <!-- GMAIL SIDEBAR FIX END --> <!-- 100% container table & gmap app fix--> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="table-layout: fixed;"><tr><td><div align="center"> <!-- header --> <table width="640" class="w320" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#FFFFFF"> <tr> <td width="640" class="w320"> <!-- snippet --> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="10"></td> <td style="font-family:arial,helvetica,freesans,sans-serif; font-size:11px; line-height:14px; color:#bababa; text-align:center"> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="10" style="font-size:1px;line-height:1px;"> </td></tr></table> Plus insights on spam & tips for mobile optimization | If you can't see this email please <a name="Header|HostedVersion" target="_blank" href="http://links.mail3.spopessentials3.com/servlet/MailView?ms=MjMwNjIxMjIS1&r=NzY4ODIwMDExMjcS1&j=NjAxNTM1MTExS0&mt=1&rt=0" xt="SPCLICKTOVIEW" style="color:#bababa; text-decoration:underline"><span style="color:#bababa; text-decoration:underline;">click here</span></a> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="5" style="font-size:1px;line-height:1px;"> </td></tr></table> </td> <td width="10"></td> </tr> </table> <!-- snippet --> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="10" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="10"></td> <td> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="10" class="w5"></td> <td> <!--[if gte mso 9]> <table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td valign="top"> <![endif]--> <table width="255" class="fluid" align="left" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="255" class="fluid" valign="top"> <table border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td><a name="Header|Logo" href="http://www.alchemyworx.com/?utm_source=EmailWorx&utm_medium=email&utm_campaign=aw_p19798_EW_EW_00_thought_leaders_16072015 (1)&utm_content=July 16, 2015&spMailingID=23062122&spUserID=NzY4ODIwMDExMjcS1&spJobID=601535111&spReportId=NjAxNTM1MTExS0" target="_blank" ><img src="http://cdn.alchemyworx.com/images/marketing/global/aw_logo_255px.gif" style="display:block" width="255" height="40" border="0" alt="Alchemy Worx" title="Alchemy Worx" /></a></td> </tr> </table> </td> </tr> </table> <!--[if gte mso 9]> </td><td valign="top"> <![endif]--> <table width="345" class="fluid" align="left" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="325" class="fluid" valign="top"> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="100" class="hide"></td> <td valign="top"> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="18" class="h10" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="25%" style="font-family:arial,helvetica,freesans,sans-serif; font-size:13px; line-height:16px; color:#bababa; text-align:left" class="center"> <a name="Navigation|AboutUs" href="http://www.alchemyworx.com/services/about-us?utm_source=EmailWorx&utm_medium=email&utm_campaign=aw_p19798_EW_EW_00_thought_leaders_16072015 (1)&utm_content=July 16, 2015&spMailingID=23062122&spUserID=NzY4ODIwMDExMjcS1&spJobID=601535111&spReportId=NjAxNTM1MTExS0" target="_blank" style="text-decoration:none;color:#bababa" ><span style="text-decoration:none;color:#373737" class="underline">About us</span></a> </td> <td width="25%" style="font-family:arial,helvetica,freesans,sans-serif; font-size:13px; line-height:16px; color:#bababa; text-align:center" class="center"> <a name="Navigation|Blog" href="http://www.alchemyworx.com/blog?utm_source=EmailWorx&utm_medium=email&utm_campaign=aw_p19798_EW_EW_00_thought_leaders_16072015 (1)&utm_content=July 16, 2015&spMailingID=23062122&spUserID=NzY4ODIwMDExMjcS1&spJobID=601535111&spReportId=NjAxNTM1MTExS0" target="_blank" style="text-decoration:none;color:#bababa" ><span style="text-decoration:none;color:#373737" class="underline">Blog</span></a> </td> <td width="25%" style="font-family:arial,helvetica,freesans,sans-serif; font-size:13px; line-height:16px; color:#bababa; text-align:center" class="center"> <a name="Navigation|Contact" href="http://www.alchemyworx.com/contact/london?spJobID=601535111&spMailingID=23062122&spReportId=NjAxNTM1MTExS0&spUserID=NzY4ODIwMDExMjcS1&utm_campaign=aw_p19798_EW_EW_00_thought_leaders_16072015%20%281%29&utm_content=July%2016%2C%202015&utm_medium=email&utm_source=EmailWorx" target="_blank" style="text-decoration:none;color:#bababa" ><span style="text-decoration:none;color:#373737" class="underline">Contact</span></a> </td> <td width="25%" style="font-family:arial,helvetica,freesans,sans-serif; font-size:13px; line-height:16px; color:#bababa; text-align:center" class="center"> <a name="Navigation|Careers" href="http://www.alchemyworx.com/careers/careers?utm_source=EmailWorx&utm_medium=email&utm_campaign=aw_p19798_EW_EW_00_thought_leaders_16072015 (1)&utm_content=July 16, 2015&spMailingID=23062122&spUserID=NzY4ODIwMDExMjcS1&spJobID=601535111&spReportId=NjAxNTM1MTExS0" target="_blank" style="text-decoration:none;color:#bababa" ><span style="text-decoration:none;color:#373737" class="underline">Careers</span></a> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!--[if gte mso 9]> </td></tr></table> <![endif]--> </td> <td width="10"></td> </tr> </table> </td> <td width="10"></td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="7" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#e6e6e6"><tr><td height="1" style="font-size:1%;line-height:1px;"><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_1x1.gif' width="1" height="1" border="0" style="display:block;" /></td></tr></table> <!-- HERO START --> <table width="640" class="w320" border="0" cellpadding="0" cellspacing="0" bgcolor="#277d98"> <tr> <td valign="top"> <!--[if gte mso 9]> <table cellpadding="0" cellspacing="0" border="0"><tr><td valign="top"> <![endif]--> <table width="375" class="w320" align="left" border="0" cellpadding="0" cellspacing="0" style="display:inline-block;"> <tr> <td width="48" class="w20"></td> <td valign="top"> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" class="h20" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:28px; line-height:31px; color:#ffffff;"> SEND MORE EMAILS, MAKE MORE MONEY </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="30" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:13px; line-height:16px; color:#ffffff;"> Dela Quist’s views on reach and frequency in email have long been rooted in data, and recent findings from Return Path certainly support the belief that more messages means more revenue. In this post he looks at the findings, and the one argument that some marketers still use against sending more email – the impact of frequency on deliverability. </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="25" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="207" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="207" height="36" valign="top"> <table width="207" border="0" cellpadding="0" cellspacing="0"> <tr> <td class="fade70"> <a name="CTA|webinar" href="https://www.linkedin.com/pulse/return-path-study-concludes-sending-more-emails-makes-dela-quist" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_cta_webinar_red.jpg' width="178" height="36" border="0" style="display:block;" alt="READ MORE" title="READ MORE" /></a> </td> </tr> </table> </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" style="font-size:1px;line-height:1px;"> </td></tr></table> </td> <td width="10" class="w20"></td> </tr> </table> <!--[if gte mso 9]> </td><td valign="top"> <![endif]--> <table width="265" class="w320" border="0" cellpadding="0" cellspacing="0" style="display:inline-block;"> <tr> <td width="1" class="w105"></td> <td valign="top"> <table border="0" cellpadding="0" cellspacing="0"> <tr> <td> <a name="IMG|webinar" href="https://www.linkedin.com/pulse/return-path-study-concludes-sending-more-emails-makes-dela-quist" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_hero_v2.gif' width="264" height="395" class="hide" border="0" style="display:block;" alt="SEND MORE EMAILS, MAKE MORE MONEY" title="SEND MORE EMAILS, MAKE MORE MONEY" /></a> </td> </tr> </table> </td> </tr> </table> <!--[if gte mso 9]> </td></tr></table> <![endif]--> </td> </tr> </table> <!-- HERO END --> <!-- POD 1 START --> <table width="640" class="w320" border="0" cellpadding="0" cellspacing="0" bgcolor="#ede9de"> <tr> <td valign="top"> <!--[if gte mso 9]> <table cellpadding="0" cellspacing="0" border="0" dir="rtl"><tr><td valign="top" dir="ltr"> <![endif]--> <table width="416" class="w320" align="right" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="30" class="w20"></td> <td valign="top"> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" class="h20" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:21px; line-height:24px; color:#656565;"> WORRIED ABOUT ENDING UP IN THE SPAM FOLDER? DON'T! </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="30" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:13px; line-height:16px; color:#656565;"> Interesting article by Sri Harsha Somanchi, Product Manager at Google that allows email marketers to breathe a sigh of relief as we learn that only 1 in a 1,000 emails reaching the inbox is spam. If that wasn’t enough, only 1 email in 2,000 that reach the spam folder shouldn’t be there! </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="25" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="178" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="178" height="36" valign="top"> <table width="178" border="0" cellpadding="0" cellspacing="0"> <tr> <td class="fade70"> <a name="CTA|Personalization" href="http://gmailblog.blogspot.se/2015/07/the-mail-you-want-not-spam-you-dont.html" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_cta_readmore_lightblue.jpg' width="178" height="36" border="0" style="display:block;" alt="READ MORE" title="READ MORE" /></a> </td> </tr> </table> </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" style="font-size:1px;line-height:1px;"> </td></tr></table> </td> <td width="48" class="w20"></td> </tr> </table> <!--[if gte mso 9]> </td><td valign="top" dir="ltr"> <![endif]--> <table width="224" class="w320" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <a name="IMG|Personalization" href="http://gmailblog.blogspot.se/2015/07/the-mail-you-want-not-spam-you-dont.html" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_pod1_v2.gif' width="223" height="260" class="hide" border="0" style="display:block;" alt="THE MAIL YOU WANT, NOT THE SPAM YOU DON'T" title="THE MAIL YOU WANT, NOT THE SPAM YOU DON'T" /></a> </td> <td width="1" class="w55" bgcolor="#ede9de"></td> </tr> </table> <!--[if gte mso 9]> </td></tr></table> <![endif]--> </td> </tr> </table> <!-- POD 1 END --> <!-- POD 2 START --> <table width="640" class="w320" border="0" cellpadding="0" cellspacing="0" bgcolor="#f37a67"> <tr> <td valign="top"> <!--[if gte mso 9]> <table cellpadding="0" cellspacing="0" border="0"><tr><td valign="top"> <![endif]--> <table width="354" class="w320" align="left" border="0" cellpadding="0" cellspacing="0" style="display:inline-block;"> <tr> <td width="48" class="w20"></td> <td valign="top"> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" class="h20" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:21px; line-height:24px; color:#ffffff;"> MAINTAINING ENGAGEMENT IN AN INCREASINGLY MOBILE MARKETPLACE </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="30" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" style="text-align:left; font-family:'Helvetica Neue', Arial, Helvetica, sans-serif; font-size:13px; line-height:16px; color:#ffffff;"> Mobile clicks and revenue are at an all-time high, so what can you do to make optimize your customer experience - far beyond responsive design? This article offers some insights and tips. </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="25" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="178" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="178" height="36" valign="top"> <table width="178" border="0" cellpadding="0" cellspacing="0"> <tr> <td class="fade70"> <a name="CTA|Rewards" href="http://marketingland.com/maintain-email-customer-engagement-increasingly-mobile-marketplace-133214" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_cta_findoutmore_grey.jpg' width="178" height="36" border="0" style="display:block;" alt="FIND OUT MORE" title="FIND OUT MORE" /></a> </td> </tr> </table> </td> </tr> </table> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" style="font-size:1px;line-height:1px;"> </td></tr></table> </td> <td width="10" class="w20"></td> </tr> </table> <!--[if gte mso 9]> </td><td valign="top"> <![endif]--> <table width="286" class="w320" border="0" cellpadding="0" cellspacing="0" style="display:inline-block;"> <tr> <td width="1" class="w45"></td> <td valign="top"> <a name="IMG|Rewards" href="http://marketingland.com/maintain-email-customer-engagement-increasingly-mobile-marketplace-133214" target="_blank" ><img src='http://content.mail3.spopessentials3.com/ra/2015/21845/07/23062122/images_p19798_pod2_v2.gif' width="285" height="314" class="hide" border="0" style="display:block;" alt="MAINTAINING ENGAGEMENT IN AN INCREASINGLY MOBILE MARKETPLACE" title="MAINTAINING ENGAGEMENT IN AN INCREASINGLY MOBILE MARKETPLACE" /></a> </td> </tr> </table> <!--[if gte mso 9]> </td></tr></table> <![endif]--> </td> </tr> </table> <!-- POD 2 END --> </td> </tr> </table> <!-- header --> <!-- footer --> <table width="640" class="w320" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#FFFFFF"> <tr> <td width="640" class="fluid"> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td> <table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td height="40" style="font-size:1px;line-height:1px;"> </td></tr></table> <table width="100%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="10"></td> <td> <div align="center"> <table border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td valign="top"> <table border="0" align="center" cellpadding="0" cellspacing="0" background="http://cdn.alchemyworx.com/images/marketing/2015/p18971/p18971_twitter_bg.jpg" style="background-image:url('http://cdn.alchemyworx.com/images/marketing/2015/p18971/p18971_twitter_bg.jpg')" spname="http:__cdn.alchemyworx.com_images_marketing_2015_p18971_p18971_twitter_bg.jpg" > <tr> <td class="fade0"><a name="Social|Twitter" href="https://twitter.com/alchemyworx" target="_blank" ><img 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