Mastering A/B Testing and Experimentation in Email

Learn how 5 of the world’s leading brands approach A/B testing and experimentation to drive email success.

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation.

We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.

  • Learn how Square’s email team designs, runs, and measures email experiments that make an impact
  • Get a framework for rapid email experimentation with hands-on advice from Intuit
  • Learn how Indeed drives downstream funnel metrics with A/B testing
  • Understand how Atlassian uses testing and experimentation to optimize their email onboarding experience
  • Bring a growth-hacking approach to your email program with an email growth framework from Phiture

Get access to 2.5h of exclusive video content—and walk away with actionable advice on how you can bring your A/B testing and experimentation to the next level.

Access the videos