Accessibility in Action: The Challenges and Opportunities of Implementation
Paul Airy, Beyond the Envelope
As email designers, developers, and marketers, we're all passionate about delivering great email experiences to our subscribers. As such, we understand and appreciate the importance of accessibility in email. But how do we go about implementing accessibility in our email campaigns? Paul Airy walks you through how to persuade the senior leaders within your organization of its value, know how many resources you need to commit to it, and where you should prioritize.
A Deep Dive into Email Accessibility
Mark Robbins, Salesforce
Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is that having accessible emails ensures more people can consume your content. Learn the basics of email accessibility—including common mistakes and misconceptions—before diving into accessibility for more advanced email techniques like dynamic images and interactive emails.
The Great Mess of Alternative Text
Rémi Parmentier, Tilt Studio
From accessibility to blocked image rendering, alternative text is an important part of email coding. But the differences in rendering and styling possibilities between browsers and email clients can be staggering. Welcome to Rémi Parmentier’s deep technical dive on the great mess that is alternative text.
Seniors and UX: Designing for an Aging Population
Michael Hill, Erickson Living
By 2020, 35% of the world’s population will be older than 50 years. An aging population poses unique challenges for email marketers, while providing massive opportunities for businesses that overcome those challenges. Learn how to better engage a maturing segment of subscribers by tackling the distinct design, development, and testing hurdles presented by the modern demographic revolution.