Hi James. Thanks for the insight on the industry. Yeah, I hear that a lot... I have to say, I will see once I'm further down the trenches how it goes. I have some coding knowledge already but mostly I'm starting out. I feel like engineers of any sort will always be useful in our future (until we all get eradicated by robots) so I think you're in a good spot, especially being experienced.
Thank you for the template reco, I will bookmark it and come back when I've done a bit more research on what makes a good template a good template. I keep hearing to use a template as a code base and make it your own. So, this is a good start! Thanks again!
Thanks a lot Remi! It also seems like Nicole wrote a couple more articles on TutsPlus which I will go over. I've been following Jason's (and Kevin's) podcast but never got to this page - incredibly valuable!
That is very cool Jerry, hands down a great feat to fit that into an email from a coding perspective.
I'm wondering about your take on the ROI of a menu in the email. It seems like the menu incorporated here has 3 items, and from a marketers perspective all those items could have been incorporated into the body of the email as CTA buttons. What was your thought process in that regard?
It really depends on your audience. There are banking professionals who'd expect a certain design while there are also coding professionals with a different taste. I would recommend to visit www.reallygoodemails.com and on the left, try to choose the industry you are designing for to get a feel for what others have done.
What I can also tell is that imagery and white space is always key. Choose high quality images from a stock site (just avoid the mainstream (handshake-in-an-office look). Leave a lot of breathing room in your design, don't overload it with elements to keep it clean and simple - I find that that's really the key to avoiding tacky looking emails.