• Features
    All Features Email Previews
    Builder Checklist Spam Testing Email Analytics Litmus Extension
  • Pricing
  • Resources
    Resources Litmus Conference Convince Your Team Gmail Promotions Builder
  • Enterprise
  • Community
    Discussions Snippets Templates Jobs
  • Blog
  • Sign In
  • Litmus
  • Features
  • Pricing
  • Resources
  • Enterprise
  • Blog
  • Community
  • Discussions
  • Snippets
  • Templates
  • Jobs
  • My Account
  • Sign In
  • Community Home
  • Discussions
  • Learning
  • Snippets
  • Templates
  • Jobs
Avatar of James LambJL

James Lamb

  • Activision Publishing
  • Los Angeles
  • https://www.activision.com/

This user hasn't filled out their bio yet...

Joined on July 28, 2015
    Replied to Discussion: Refresh Image Within Email HTML (css/checkbox etc...) by James Lamb 2017-09-06 16:50:17

    I'm keen to see this as well - several companies regularly pitch me their technical solution but then when I dig in, there ends up being a lot of places where our subscribers read emails that their platforms can't support.

    Replied to Discussion: Is this list building technique legitimate? by James Lamb 2017-09-05 17:56:49

    As Nicholas mentions, it really depends on what the conference attendee agreed to when they provided their information.

    If at all possible, I would recommend a List Rental instead. You craft your message and pay the Trade Show company to send the email on your behalf. Then it's more of the Trade Show introducing you to their audience instead of people wondering how they got on your list. That's also good for reputation. If people are unhappy to receive it and mark it as "This is spam" - you'd rather the Trade Show take the hit instead of you.

    No matter what route you take, the reader should be able to know right away why they're receiving it (and that they gave permission) and that it is a one-time email, unless they take action.

    And, of course, be as specific in your audience generation as possible. Trade Shows often require lengthy surveys, so don't just hit the entire attendee list, try to find the more appropriate audience. If your message is the right message to the right audience at the right time, they will appreciate it and if encouraged to do so, will share with their peers and colleagues.

    Replied to Discussion: Any advice for someone just starting with automation? by James Lamb 2017-09-05 17:48:39

    I would offer up this advice: think small. Your program may have a grand vision and a lot of objectives, but work in manageable chunks, and launch each new piece as you can. This allows you to more quickly see what's working and what needs to be tweaked. And in the building itself, make small self-contained pieces (often collect data -> build audience -> send message -> update subscriber record). Instead one automation that does each of those steps 5 times to generate five different emails, make 5 separate automations and have the first automation call the second and the second call the third.

    Then if you do need to tweak or add a test or pause a particular message (or heaven-forbid - something breaks), you can make sure the rest of your automations are't impacted.

    Replied to Discussion: Email Links and Background Colors Not Working When User Receives Email by James Lamb 2017-09-05 16:50:12

    Follow-up questions... what version of Outlook? (and PC or Mac?)

    And how are you building your emails?

    Replied to Discussion: How do I design an interesting, good looking email for a conservative, professional audience? by James Lamb 2017-06-21 15:15:24

    An important maxim is "we are not our customers" - so whatever you do, make sure to test, test, test. Some things may be truly "awful" and some things may be what your audience expects.

    Some great responses already, but I'll also throw this in here... your customers are already engaging with your brand, both functionally (customer service, marketing, branding, sales, support, whatever/etc.) and experientially (email, web, social, phone, video/TV, printed materials, billboards, whatever/etc.)

    Since you are representing your collective brand and not a discrete channel in a vacuum, you should be able to take cues from your other existing engagement channels. If you've got a cohesive brand identity, then a lot of the work is already done for you and it's just a matter of applying the identity to the context of the channel. If it's still a little bit more wild wild west, then look at the channels in the closest proximity (whatever leads to new email address acquisition/signups and wherever people end up after they click on a link in your email) and work from there, seeking to improve/influence those as well to improve acquisition upstream and improve conversions downstream.

    Also, find out everything you can about the demographics of your current (or desired) customers - that may influence other things like the tone or length of copy, the time or day of week to deploy on. As well as the results of the past campaigns - which ones resonated best with your customers? Which type of content worked best? What had the highest unsubscribe rate? Which audience acquisition channels are working best? Worst?

    Good luck!

    Replied to Discussion: Starting Out in Coding Emails (gasp) by James Lamb 2017-06-21 15:01:21

    Welcome, Viktor - coding for email is a thankless job and it takes a special kind of patience to make it work. And you're up against companies who want to hide the process from you (someone's pitch to me last week: "We'll take the engineers out of the process!" and I thought "Um... I am an engineer of sorts and as a software company, our engineers are our lifeblood"). WYSIWYG is great until your designer asks for something that's not in the prefab templates everyone offers, so being able to read and write code is a valuable skill.

    If you are already a proficient web coder, this will both hurt and help you:
    hurt - you will be sad at all the things you can't do
    help - you'll be better prepared to explain to designers and web coders why certain things can't be done in email that are super-easy on the web

    A great place to start is a solid template. This one is excellent, IMHO: https://github.com/TedGoas/Cerberus/blob/master/cerberus-responsive.html

    I don't know if it's the original or not - despite all the great documentation, the original author didn't do a good job of giving themselves credit. But it's the basis of the template we use and if you pull out any of the documentation strings (like "If web fonts are not required, lines 9 - 26 can be safely removed") and throw it into Google, you'll see lots of people are using it.

    When we had to go responsive, I took this, stripped down everything I didn't need and built it back up - and it's continued to be solid for over a year now despite changes to the clients and browsers we have to support.

    Replied to Discussion: Lower Read Rates for Outlook.com by James Lamb 2017-05-23 16:02:35

    I'm curious about this as well. While repeating to myself "I am not my customer" I quickly turned off Focused Inbox as soon as it was pushed to our corporate environment.

    But because it's on by default, most people will leave it turned on.

    Replied to Discussion: 'Unsubscribe' is commonly seen as a spam trigger word. Does anyone respect that? by James Lamb 2017-05-22 23:03:32

    But, if it's not a joke, it's still a legitimate opinion and she's entitled to it.

    If the email makes her click "This is spam" for any reason then it's not the right message to the right person at the right time. When Tina says "I'm tempted to mark something spam because..." that's more info than we normally get when someone clicks the spam button.

    One person alone isn't going to tip the scales for the entire audience, but if lots of people are clicking spam, it's never the subscribers' fault.

    (On the flip side, we repeat the all-important phrase "I am not my customer." - they might have no problem with "Click here")

    And so we do our best, and where we can, we test.

Litmus Logo
    Company
  • Team
  • Customers
  • Careers
  • Contact
  • Brand
    Product
  • Features
  • Pricing
  • Enterprise
  • Extension
    Tools
  • Events
  • Labs
  • Scope
  • Resources
    Help
  • Knowledgebase
  • Status
  • Community
  • Trust
Subscribe to our emails

Copyright © Litmus Software, Inc. 2005-2022. 675 Massachusetts Ave., 11th Floor, Cambridge, MA 02139. View our Terms of Service or Privacy Policy. Send us a note to hello@litmus.com or give us a call at +1 (866) 787-7030

Sign in to Community

Are you new to Litmus Community?

Create a Free Litmus Account

Use your existing Litmus login to connect with the world’s most amazing email designers.

Having trouble signing in? Try Forgot password

Join the Litmus Community

Sign up to Community

Litmus uses the information you provide us to bring you great content about email marketing trends, stats, events and relevant products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy
Already have a Litmus login? Sign in

Get more out of your Litmus account

Your free Community account includes access to the Litmus Community, as well as limited access to Litmus Builder. Check out the entire Litmus Email Creative Platform when you sign up for a free 7-day trial.

  • Email Previews

    Get 2,000 screenshots/month in popular email clients, including key international webmail clients, to ensure your emails look great everywhere.

  • Builder

    Quickly identify issues pre-send that could impact your deliverability—and get actionable advice for how to fix them.

  • Checklist

    Get screenshots in popular email clients to ensure your email looks great everywhere.

  • Code Editor Integrations

    Preview and troubleshoot your emails right where you build with seamless integrations between Litmus and any local code editor, like Dreamweaver or Sublime.

  • ESP Integrations

    Save time producing and troubleshooting your campaigns with seamless integrations between Litmus and your email service provider (ESP).

  • Spam Testing

    Quickly identify issues pre-send that could impact your deliverability—and get actionable advice for how to fix them.

  • Email Analytics

    Optimize your campaigns with subscriber-level insights to improve segmentation and targeting strategies.

  • Private Litmus Teams

    Get full team visibility. Manage Litmus access and monitor usage across private teams.

No thanks, just sign me up without a trial

Forgot password

Enter your email address to reset your password


Already have a Litmus login? Sign in