I believe that ESPs view a compiled list from a directory very similarly to a purchased list. We also have a list, provided to us by the state, of educators (coaches, counselors, etc.) and I think we barely squeak by on that one because it's a small list.
We use Campaign Monitor at the university I work for and they do not allow sending to purchased lists period. It sounds like your ALS list is purchased, but I'm not familiar with that acronym.
We purchase names from CollegeBoard and NCCRUA (I think?), but cannot use those lists in Campaign Monitor. We also have TargetX for Salesforce and we can send to these names through that platform because their list rules are more lenient. Purchase names are essentially on the naughty list all around, but in the instance of higher ed, that's sometimes the only way that we get certain leads.
I hope that helps!
"Click here" is one of my absolute biggest pet peeves as a web and email marketer. There are so many better calls to action than "click here." I was kidding about actually marking those emails as spam, but I'm quite serious about never using "click here" as a call to action on anything.
Maybe it's just me, but "click here" makes me want to mark something as spam for using the term "click here." :)
Interesting that smart quotes supported across the board now. I've reached the point where smart quotes look wrong to me everywhere and I'm always changing them to plain text. I wonder if that habit will be as tough to break as the whole two-spaces-after-a-period habit?
I used the Campaign Monitor email testing tool and it showed the Instagram images overlapping the text beneath them there. Unfortunately I only have an iMac and am unable to test in a Windows environment. I'm glad that you aren't seeing my bugs! I wonder what the difference is between what you are seeing and what Campaign Monitor is showing me.
We recently updated our website to be responsive and are using 18px font everywhere. Desktop, mobile, email. We decided to go for consistency across the board. We also use the 5-7px larger-than-font-size line-height rule across the board.