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Avatar of Sue ChoSC

Sue Cho

  • Director, Email Marketing at Autolist
  • San Francisco
  • http://www.autolist.com

8+ years of email experience. I used to have a #1 on the Billboard Dance Chart. I also love the mountains. And my dog.

Joined on March 31, 2016
    Replied to Discussion: Finding and Retaining Skilled Email Professionals by Sue Cho 2017-05-05 00:02:09

    Yeah it is quite a pricey one. The emailgeeks slack channel is also a good one: https://email.geeks.chat/

    Replied to Discussion: Search Bar in Email Design by Sue Cho 2017-05-04 17:50:29

    I have the same question! I feel like I saw hotel companies put search AND filter functionality into emails years ago. Am I delusional or does this exist?

    Replied to Discussion: Search Bar in Email Design by Sue Cho 2017-05-04 17:49:48

    Thanks for posting this, Kevin!

    Replied to Discussion: Finding and Retaining Skilled Email Professionals by Sue Cho 2017-05-04 17:48:29

    Hi Deja!

    I've definitely seen this before. Email seems to be the bastard child of marketing AND tech. My advice would be to get them involved in a community like Litmus. Send them to Litmus' Email Design Conference and show them there's a community of email developers that are passionate and forward thinking. I think email development isn't as widely known or sought after and is mostly roles that are filled by aspiring front-end developers who find the coding language dated and confusing.

    I've had a lot of success with getting email developers excited by exposing them to a community of people who they can be a part of instead of using email development as a stepping stone toward front-end.

    Replied to Discussion: Recommendations for Email Marketing Consultant? by Sue Cho 2017-03-21 00:45:00

    My friend Alessandra Souers just started this agency, she'd be perfect for you. Very smart and well known in the industry:
    https://www.essexmarketing.co/

    Replied to Discussion: Litmus Live Quiz Challenge #5 by Sue Cho 2017-03-14 17:19:26

    Twitter: @suecho

    At Dollar Shave Club, we had a new TV campaign called #razorburn. It was created for TV commercial purposes, but I proposed extending that campaign into email with a new referral email campaign. I pitched the idea of using the theme "friends don't let friends get #razorburned" and incorporate a gif made from a part of the TV commercial into the email. Because this required a lot of resources, I of course used data to back up my project. I compared the CPA of the Acquisition Team vs the CPA via email (using our current metrics for referral signups and email cost). I showed a graph that depicted how email was 300% more cost efficient at acquiring a new user vs a display buy CPA, and I immediately got full support from the creative and marketing teams. Power of email success!

    Replied to Discussion: Email Marketing as a profession ... boom or definite bust? by Sue Cho 2016-09-27 18:36:00

    I think it also depends on how you position yourself. Email just tends the bastard child people forget about until they need a boost in revenue and completely rely on email. You're not JUST an "email marketer" - you manage CRM, data, technology, engagement, etc. I think as an Email Marketer, you have so many touch points across so many departments, it opens up a huge window of opportunity when you want to "graduate" from email.

    I also noticed the keyword "CRM" tends to drive higher salaries than just "email" alone. Although most of what CRM does is email?

    Replied to Discussion: Misleading Subject Lines - Examples by Sue Cho 2016-09-13 00:15:28

    SHEfinds is notorious for this and gets me every time. I don't know if it's straight up deceptive, but what they do is cheap. Really cheap. You also don't get what you're wanting from by opening the email - you have to click-through. Clever, but cheap because they do it over and over again. Also, each SL seems so epic but the news is always eh.
    Some SLs:
    You HAVE to see this new nail trend...
    Oh no, Taylor Swift!
    Huge Nordstrom news!
    This swimsuit storage hack is GENIUS!
    Khloe Kardashian called out her sisters

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