I have the same question! I feel like I saw hotel companies put search AND filter functionality into emails years ago. Am I delusional or does this exist?
I've definitely seen this before. Email seems to be the bastard child of marketing AND tech. My advice would be to get them involved in a community like Litmus. Send them to Litmus' Email Design Conference and show them there's a community of email developers that are passionate and forward thinking. I think email development isn't as widely known or sought after and is mostly roles that are filled by aspiring front-end developers who find the coding language dated and confusing.
I've had a lot of success with getting email developers excited by exposing them to a community of people who they can be a part of instead of using email development as a stepping stone toward front-end.
At Dollar Shave Club, we had a new TV campaign called #razorburn. It was created for TV commercial purposes, but I proposed extending that campaign into email with a new referral email campaign. I pitched the idea of using the theme "friends don't let friends get #razorburned" and incorporate a gif made from a part of the TV commercial into the email. Because this required a lot of resources, I of course used data to back up my project. I compared the CPA of the Acquisition Team vs the CPA via email (using our current metrics for referral signups and email cost). I showed a graph that depicted how email was 300% more cost efficient at acquiring a new user vs a display buy CPA, and I immediately got full support from the creative and marketing teams. Power of email success!
I think it also depends on how you position yourself. Email just tends the bastard child people forget about until they need a boost in revenue and completely rely on email. You're not JUST an "email marketer" - you manage CRM, data, technology, engagement, etc. I think as an Email Marketer, you have so many touch points across so many departments, it opens up a huge window of opportunity when you want to "graduate" from email.
I also noticed the keyword "CRM" tends to drive higher salaries than just "email" alone. Although most of what CRM does is email?
SHEfinds is notorious for this and gets me every time. I don't know if it's straight up deceptive, but what they do is cheap. Really cheap. You also don't get what you're wanting from by opening the email - you have to click-through. Clever, but cheap because they do it over and over again. Also, each SL seems so epic but the news is always eh.
You HAVE to see this new nail trend...
Oh no, Taylor Swift!
Huge Nordstrom news!
This swimsuit storage hack is GENIUS!
Khloe Kardashian called out her sisters