The pathway in the graphic, and the arrow pointing to the doc, both could have led my eye better. Either toward the registration form (but you already have one of them) or to the benefit text beneath the graphic. Otherwise, yeah, great landing page and I especially liked the signup checkboxes...very classy to ask permission (and between CASL for Unbounce & the fact Litmus lives & breathes email, I'd expect nothing less).
probably not a good idea to hide the unsubscribe link; I'd rather see a company create an account preference center for the types of messages their users want to receive, and let the person handle it that way. And keep in mind that the likelihood of someone unsubscribing from a transactional email is very low (compared to a marketing email). So you might be putting more energy into thinking about a non-issue ;)
On to how to handle it outside Hubspot, you'd have to ask them, but I have to imagine there's a way to create marketing automation in their system that will fire off a single email to a contact. Here's their KB article on transactional emails: http://knowledge.hubspot.com/articles/kcs_article/email/how-to-use-transactional-email-in-hubspot
YES PLEASE! And also consider the smaller companies out there, vs. the enterprise sized examples that are so common.
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yeah I'm inclined to agree with you, Sam. It would be an interesting theory to test, perhaps using a sequence of emails (not a single A/B campaign). Could you alter the behavior of the subscriber by removing the logo link outright? Or through some other design or copy treatment?
If it's a trust issue, then what are other ways to instill trust inside the email? When it comes to links, you could write them out, for example (even if you hyperlink them to your ESP can track them). You could test a written-out URL, if it performs, test it against removing the link from the logo.
I'm sure there are other ways of pinpointing the reason behind the behavior (intersitials when you click on the logo, or changing the logo link to a landing page, then see what happens on the next email, etc.).
I have the native app on my S6 running Lollipop (Android 5.0), what a piece of junk that's missing tons of features. Downloaded AquaMail, best five bucks I've ever spent. But I digress...
Anyway, are you sure the app you're experiencing this on is running Android 4.4? You might get answers in Android developer forums, too.