The pathway in the graphic, and the arrow pointing to the doc, both could have led my eye better. Either toward the registration form (but you already have one of them) or to the benefit text beneath the graphic. Otherwise, yeah, great landing page and I especially liked the signup checkboxes...very classy to ask permission (and between CASL for Unbounce & the fact Litmus lives & breathes email, I'd expect nothing less).
probably not a good idea to hide the unsubscribe link; I'd rather see a company create an account preference center for the types of messages their users want to receive, and let the person handle it that way. And keep in mind that the likelihood of someone unsubscribing from a transactional email is very low (compared to a marketing email). So you might be putting more energy into thinking about a non-issue ;)
On to how to handle it outside Hubspot, you'd have to ask them, but I have to imagine there's a way to create marketing automation in their system that will fire off a single email to a contact. Here's their KB article on transactional emails: http://knowledge.hubspot.com/articles/kcs_article/email/how-to-use-transactional-email-in-hubspot
YES PLEASE! And also consider the smaller companies out there, vs. the enterprise sized examples that are so common.
It appears this is the first time you're emailing me since I installed my anti-spam filter, so your email has been put aside in my 'queue' until you add your address to my whitelist.
Please "Reply" to this email and hit "Send" to be added to our whitelist. Your original email will then come through to our inbox.
This only has to be done once, thanks for your cooperation.
The headers of the message sent from your address are show below:
From email@example.com Wed Dec 09 18:12:12 2015
Received: from mail64.us4.mandrillapp.com ([18.104.22.168]:36708)
by host6.shovi.com with esmtps (TLSv1.2:DHE-RSA-AES256-GCM-SHA384:256)
for firstname.lastname@example.org; Wed, 09 Dec 2015 18:12:12 -0600
DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=mandrill; d=mail64.us4.mandrillapp.com;
DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=mandrill; d=mail64.us4.mandrillapp.com;
Received: from pmta03.dal05.mailchimp.com (127.0.0.1) by mail64.us4.mandrillapp.com id hd31lo174nou for email@example.com; Thu, 10 Dec 2015 00:11:31 +0000 (envelope-from <firstname.lastname@example.org>)
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mandrillapp.com;
email@example.com; q=dns/txt; s=mandrill; t=1449706291; h=From :
Sender : Subject : Reply-To : To : Message-Id : Date : MIME-Version :
Content-Type : Content-Transfer-Encoding : From : Subject : Date :
X-Mandrill-User : List-Unsubscribe;
From: Litmus Community firstname.lastname@example.org
Sender: Litmus Community email@example.com
Subject: Reply to What's the behavior that drives people to click on the logo at the top of my emails?
Received: from [22.214.171.124] by mandrillapp.com id a0ceb38c9bc6443188ebd60b29314117; Thu, 10 Dec 2015 00:11:31 +0000
X-Report-Abuse: Please forward a copy of this message, including all headers, to firstname.lastname@example.org
X-Report-Abuse: You can also report abuse here: http://mandrillapp.com/contact/abuse?id=14910703.a0ceb38c9bc6443188ebd60b29314117
Date: Thu, 10 Dec 2015 00:11:31 +0000
Content-Type: text/html; charset=utf-8
yeah I'm inclined to agree with you, Sam. It would be an interesting theory to test, perhaps using a sequence of emails (not a single A/B campaign). Could you alter the behavior of the subscriber by removing the logo link outright? Or through some other design or copy treatment?
If it's a trust issue, then what are other ways to instill trust inside the email? When it comes to links, you could write them out, for example (even if you hyperlink them to your ESP can track them). You could test a written-out URL, if it performs, test it against removing the link from the logo.
I'm sure there are other ways of pinpointing the reason behind the behavior (intersitials when you click on the logo, or changing the logo link to a landing page, then see what happens on the next email, etc.).
I have the native app on my S6 running Lollipop (Android 5.0), what a piece of junk that's missing tons of features. Downloaded AquaMail, best five bucks I've ever spent. But I digress...
Anyway, are you sure the app you're experiencing this on is running Android 4.4? You might get answers in Android developer forums, too.