I have been doing some research, and have found that I am actually significantly underpaid, which was surprising and upsetting. I agree this is likely a major part of the problem. Since we just switched to Responsys a few months ago, we are still learning the ropes and don't have established relationships with employees there. I didn't study programming, I studied graphic design, computer animation, and a smattering of HTML...yet I am pretty happy in email for the most part.
Promotions at our company seem to happen at random. We are a very, very large corporation in the travel industry, employing over 10,000 people globally. We have generally had two email marketing specialists and two digital graphic designer/developers doing all of our email communications. We don't have a formal tracking of coder defect rates, but I can say I have trained 14 people, from new hires to contractors to temporary help, over the past 4 years. And I'm the only email coder that's still here. Everybody I have worked with over the past two years has been a sloppy coder, though some have definitely been worse than others. There is no single owner of my company, it's too big, and is a part of an even larger corporation.
All contractors are hired through a staffing agency.
Thank you for your response!
There are a LOT of organizational problems in our company. For the most part I'm not sure how much ownership or control the email strategy team itself has. They pretty much are told by the Product Development team and Business Development team what goes in each email, and that information is collated, turned into project input, then given to us to build. We recently switched over to Responsys from Cheetahmail, and the strategy team is still gathering data to inform their decisions (and learning how Responsys works as they go), but that information isn't even shared with our side of email (creative/production). We can't even get current demographic information in Creative Services from the strategy team, even though that is definitely being tracked and collated. I think they are still learning how to generate useful reports in Responsys. Our company is very large and segmented, and we in the trenches have no control over that structure. Until just before I started here 4 years ago, Creative Services was called Tactical Communications, and was basically an email production department with no creative control at all. My manager, who started 5 years ago, has been working very hard to raise our profile in the company so that we are seen as an in-house design studio. We've come a long way, but some perceptions die hard. Thank you for your response.
Exactly! I keep saying it's like everyone sees email as the unwanted stepchild, which is really inappropriate considering how much revenue it generates for our company. I got the company to send me to the Litmus Conference in 2014, but ever since they have been balking at the cost. I am hoping they will send me to San Francisco this year, but at the rate they are going it will be sold out by the time I get the green light. I know I was mightily inspired by the Conference, and by seeing that email could be innovative and exciting when it is allowed to be.
Thanks for that link. Looks like I am on the low end of average once all factors are taken into account, which is definitely frustrating. Looks like I need to put together a proposal asking for a raise.