Have you tried A/B testing the placement of the link? Perhaps it grabs a lot of clicks because it's the first link on the top of your email. I'd try testing the same email with the link placed just above the footer to see if this impacts your click number.
Hi Nick, you can also use a "greater than or equal to" expression. Here's a good reference for MSO conditional targeting: https://templates.mailchimp.com/development/css/outlook-conditional-css/
My team just started converting some of our most used templates to MC's content areas. This is a great solution and I'm definitely going to present it to my team. Thanks Caleb!
My team recently automated our demand generation emails. This was a huge undertaking which required a ton of teamwork and skill sets. I was responsible for designing the email templates' framework and visual design, and admittedly, I designed two templates that were somewhat complicated requiring background images and mobile image swaps.
The templates looked great and my goal was to align them visually with the rest of our brand, primarily our website. However, my team was reluctant to implement them given their complexity. I setup up A/B tests with simpler designs and wrote and produced very specific asset spec guides for our creative stakeholders to follow.
The A/B tests proved my hypothesis, that the more visually engaging templates would perform better, and my team was impressed with the level of detailed instructions in the asset spec guides I made. We implemented the designs I made and have since had overall incredible results with our new dynamic email engine.