It's been a while we're working on email campaign now and it sounds that one of the best way to optimise email performance is to display dynamic and custom content.
First name, Last Name, Account ID, last purchase... All are good levers to increase customers interest.
We recently start to work with a brand that has bring to life a powerful DMP that give us amazing users stories which make emails content more and more efficient.
More over, campaigns can be perfect if they are build with landing pages.
Can't stand to know more about community buy-in !!
Twitter : @LimpideAgency