A few years ago I did a proof-of-concept for a request to include a current weather forecast in a ski report email. The client was not happy with the Outlook font fallbacks and wanted to stay on brand, so I decided to come up with a way to include an image on the fly. I found a solution, implemented it and the client was pleased. The solution included two subscription services to make this work and those were approved (not to mention all of the development hours). At the same time this client also approved a subscription to Litmus for all of their marketing and transactional emails as I was able to show that sending test emails out of SilverPop was highly inefficient and not comprehensive. Win-win!