Counts for Subject Line and Preheader (30 characters for subject and about 85 for preheader). Also, making sure that preheader text exists…this is something I telling my team to include.
Spam Word Check (cross-referencing copy based on Spam Word List I made for my team, and making edits to get rid of spam words)
Correct To and From Names
Copy Flow- does it make sense, does it match the CTA and is basic spelling and grammar used?
CTA text copy, button and color (for better conversion and to pass color blindness text)
Correct hero image
Email links that need to be tracked have UTMs in place (according to team naming conventions)
Litmus Analytics code created, activated and placed in email
User journey as a whole- making sure the autoresponder email is sent to a lead and ESP captures the conversion properly. This one is a no-brainer, but has caused roadblocks for many of our campaigns, so I always quadruple check this!
I always try to scope out the current situation we're dealing with, whether it comes to strategy, analytics and reporting, historical results, etc. If i can break out what the pain points are, it makes the mission easier to figure out what the best solution would be to address it. With our email marketing, my company also also uses paid advertising to support these campaigns. Being able to vet out partnerships and channels we use requires trial and error as well as research.
Having had a key part in developing strategy, I ask questions and make sure I have as much research and metrics as I need so I can provide buy-in to either continue working with certain partners, or if we need to reconsider. Being able to provide info on how objectives and ROI can be met is so important, because that's why money is being spent in the first place!
We generally use a preflight request form to make sure we're filling the necessary things to make our emails as responsive as possible. Depending what the campaign involves for assets, I have specific best practice guides and checklists I use to QA everything.
The basic things I check for ANY campaign are:
1. Using correct email template for campaign