We are in the process of putting messaging for our campaign and going forward strategy together ourselves. For our company, they have decided to have our entire database be in compliance with GDPR, not just EU. Scary thinking about possibility of losing so many subscribers.
As a B2B company much of our database is Account based and managed by a business development manager. Has anyone had issues with communicating this legislation to their BD teams? We are trying to figure the best way to communicate to sales people without creating massive panic at the thought of losing all their account and leads. Any thoughts?