Thank YOU, Bettina!
Yes! It does, indeed exist in the sent version.
I add a snippet at the end in Responsys; it's a unique key that gets turned into a quick unsub link, and frankly, not very nice to look at. After today's preference center talk, I'm motivated once more to try and tackle a good preference center so our unsubscribe page looks less like a dumpster fire.
Hey there Erin, thanks for taking a look. So appreciative that you're willing to keep the optimization train rolling after the conference!
(1) Yes. So much yes. It's weird language and I never landed on a CTA I really loved here. You're absolutely right.
We struggle with the language in general around the product since it's not specifically a free trial. There's "SmartMusic Teach" and "SmartMusic Teach Free". They both have all the same functionality, but teachers get access to only a very limited music library with Teach Free. That eliminates the option to use "free trial" language, and got me noodling on different ways to help teachers understand the model. Such an easy thing to test, though. Will run a new one to see if we can't find something that works AND makes sense!
(2) CTRs on the buttons decrease slightly as the email goes on, but not very much, surprisingly. The "see pricing" button was the highest converting by far, but that's no shocker because we know the intent was high for anyone who went there. We rarely send such long emails, so I do wonder if the links at the end performed well simply because the length was a novelty when it was received. Will DEFINITELY be setting that test up this week as well.
Thanks again! You're a fantastic help.
Those are really great considerations - hadn't even crossed my mind to switch the hero image and the smaller ones re: animation. I'd be a little concerned that two animations in the same frame might be too much, but it could totally work. Any way we can better communicate the feature functionality is a win. I'll play around and see what we can get away with...
Thank you so much!
Thank you! (And thanks for taking the time to help out!)
I really struggled with the lines/hierarchy because the "Why try new SmartMusic?" section is looooong. You're probably right about them competing, though. I'll poke at it a bit.
You are too right about that interactive email session, though. I have ALL of the ideas after that one. Can't wait to add some hover states! So appreciative for the feedback. Cheers!
Alright, Jaina. I asked for it so I'll kick it off. Email geeks, how can I make this SmartMusic email better?
Background: We make music education software for teachers to use with their students. A lot of teachers use the "classic" SmartMusic (downloadable software), but we launched a new, more affordable, web app version. Now, we're trying to move our classic customers over to try the freemium "new" SmartMusic.
Exciting stuff, Rene! You'll love the conference, I'm sure. I went my first Litmus conference in San Fran last year and met an absolute ton of wonderful, like-minded email geeks. Introverted or not, I bet you'll go home having learned a BUNCH and having made heaps of lovely new friends. See you in Boston!