- Highly recommend to your coaches to not forwarding the emails and give the specific reasons.
- Find out the exact reason they need to forward these emails. (In my case a majority of the time it came down to the client didn't have the knowledge of what was possible and/or they just wanted to be in control)
- That being said offer solutions to the client that meet their expected outcome.
- Expanding the database so that you have all the team members under each coach.
- Send the email yourself but have the From Name be the coach.
- If they want to be in control of the content or who they are sending maybe create an account that has basic sending permissions.
- Depending on the email provider your using there could be some other solutions too.
I totally feel your pain on this one. I work for a company that has a number of internal clients and a few of those internal clients also want to do the same things that your coaches are doing. It's a difficult problem to have for sure!
A little bit of advice:
If none of these options will work in your case the fallback that I have found to be the cleanest is to create your email and host it somewhere. Have then copy and paste that email into the body of their email.
But again, there are downsides that I always like to point out to my clients.
1. (The biggest issue) - Its doesn't follow CAN-SPAM laws. (This is how I typically convince them to stop doing it).
2. There is no way to report on the email performance.
3. It takes longer.
4. Personalizing the emails becomes much harder.
Hope this helps.
A examples you can provide that show the code before its sent? Curious about the structure of the email and where you place the code. Do you use JSON-LD or MICRODATA?
Thanks for explaining this. This will be a great starting place for our team. Currently we use a Google Sheet, each row is a different segment of our list (based on buying behavior) and each column is a different campaign. Our marketing coordinators put notes in the cells for the different segments and then our copy writer creates the copy based on that. Then the copy writer gives me a word doc that I design from. I feel that its a very clunky process and I'm always looking for a way to make it better.
I really like these ones too. Thanks for sharing. Do you use a campaign planning template for a series of 3-5 emails. I'm trying to get my internal clients to start thinking/planning this way rather than sending an email at the last minute and hoping it works. If no, do you know of a resource I could take a look at?
Did you create your dashboard or use one of the templates? I'm looking for something that gives me a starting place and then maybe I can tweak as I start to drop my data in. Any recommendations would be great.