Good markup code can control a lot, but mobile first -- at least in theory -- would (should) put image slicing onto the back burner. "High" design can be compartmentalized into product-bytes. Where the "hero" shot is either eliminated or replaced by a promotional CTA, then sometimes followed by a few rows of individual product images that tell their own short-stories through design. Remember the adage, a picture is worth a thousand words.
I love Apple emails, and they are designer archetypes. BUT, mobile condenses both space and time.
Thanks for the good words. Will share the conversation with my crew and test test test.
Thanks for the feedback. I've got an unlimited plan, so I don't think twice about texts, tweets, facebooking, emails or surfing. But I've noticed that some folks observe their accounts with regard to limitations. Since we see statistics on desktop conversions, I'm wondering if the reason we are not seeing lots of mobile conversions are three-fold. 1) lack of responsive landing pages and websites to complete the transaction on and/or 2) concern before the click-thru behavior that the landing page UX won't be friendly so why bother and 3) it will probably eat up the data plan and videos are more fun!
Companies like JetBlue and Virgin Atlantic KNOW their consumers are mobile, so they've neatly sewed up the experience, from email to landing page to purchase. In this sector it is pretty much a no brainer.
Looking at stats and helping customers translate them into design is part of what I do. The reason I posted this was to get a feel out there if there's an acknowledged data leak (like the image pixel issue on Androids or open rate with text messages). Folks may say that desktops still, for the most part, complete the buying cycle... and I was trying to read between the lines.