Maybe a noob question here. Why don't more of you code directly in Litmus builder? I typically build in Dreamweaver and am new to Litmus, so I'm just wondering what your perspective is on workflow.
Data, data, data! I can usually get enough buy-in to try something out, but keeping an idea moving forward sustainably is harder. By demonstrating concrete conversions through analytics, I've been able to shift resources pretty effectively — even if that means shifting them away from projects that didn't work.