Wow. Beautiful artwork and I love the hero image. This is a very clean looking e-mail. On the mobile devices, what does the expanding menu contain? I think e-mails on a mobile device are much more interactive - really "hands on" pardon the pun. For me, anything that makes the message look, feel, and act like an application, all the better. So in that regard, I think the menu bar is a good idea (as long as it doesn't come at the detriment of your call to action or main purpose). Would be great to connect with you via LinkedIn if you're interested. I enjoy having a network of peers to share with and bounce ideas around. http://www.linkedin.com/in/danerobbins
Hi Josh - thanks a million for the compliment and right back at you! Looking at your work, I'm in great company. Very nicely done. I particularly like the hero photo. Stunning with emotion. For the sharing, I'll need to work with the marketing manager to view the stats. My guess is that it isn't shared frequently, but we're hoping the gesture is itself a call to action. We are experimenting with a method to track the in-phone call action through a redirect, but haven't perfected it yet. We do have the tracking telephone number, but I'm interested in learning the number of guests who click the call button but do not complete the dial. We are learning as we go.
Thank you Paul - I appreciate your kind words. It would be great to add you to my LinkedIn network if you're interested. I'm always looking to learn from and share ideas with my peers. Don't worry I'm not a sales guy ;-)
Travel marketing is highly experiential and we've found with e-mail marketing that some functions are more important during a mobile experience than when viewing on a desktop. For this mobile experience, we wanted thumb-friendly navigation that allowed a mobile user to Call Us, view the Brochure, or Share the message in social media, but only on the mobile version. Since it took a great deal of effort to suppress these navigation features on web and desktop clients, we thought it was worthy of sharing for the navigation category.