I am so exited, and anxious, and exited and, did I say anxious? It is my first time at Litmus Live and 2nd at SFO so... any recommendation or litmus live 101 would be appreciated.
Also if you see there, don't hesitate to say say hi! I'll be wearing the "i'm shy" sticker lol
As a creative agency, we were "the kids" playing with play-doh in the eyes of our biggest client, a retailer that already worked with consullting services in orther to create plans and comunication for their clients.
We started pushing best practices in content, design, way of working and revealing better results than the expected even by us in various of our actions.
All of that sending +10 different emails/segmented emails manually without an automatization tool neither a cms for our content hubs.
That helped us to demosntrate that "the kids" weren't the kids any more, and that the tools we were trying to sell them weren't just toys or something we qnated, but sonething we were using in order to make them sell more.
Right now we are on the count down to start using an email automatization tool and in the planning phase of an ad hoc cms tool