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Avatar of Charles HallCH

Charles Hall

  • Senior UX Architect, Technology at MRM//McCann
  • Ferndale, Michigan (United States)
  • http://mrm-mccann.com/location/detroit

Helping humans help humans through technology. Member of several W3C Community Groups, including: HTML for email CG. As seen on: TheBetter.Email & Email Design Community Resource Page at Email on Acid. SME on Accessibility and UX.

Joined on October 22, 2014
    Replied to Discussion: New Gmail Auto-Linking - aka, "blue links" by Charles Hall 2019-09-24 00:27:26

    Format detection is a good thing and a feature that users will take advantage of – when they recognize a link affordance. This empty link solution both breaks the feature and the affordance while also creating invalid and inaccessible HTML. If the goal is to disable the feature (odd goal), then using the format detection attribute or the HTML entity are sufficient. If the goal is to create a different visual affordance than blue underlined text, simply find the selectors that Gmail is using.

    Replied to Discussion: Removing Underline from Outlook by Charles Hall 2019-08-28 16:16:04

    I assume you mean the text is in a link that has been styled to appear like a button. In which case, there is absolutely nothing wrong with having both an underline and the bounding area serve as affordances. CSS also has many text-decoration-* properties for some progressive enhancement that has webkit support for the most popular email clients. And again, links (and buttons) are stateful, so different style properties can (and arguably should) be applied in different states.

    Replied to Discussion: Replacing Images for Mobile by Charles Hall 2019-07-01 12:44:40

    Not sure what you are asking. The same image across any view is fine. The reality is that nearly all mobile devices have a 1.5x – 3x screen density, so a 600px wide image scaled down to 375px viewport is great because a 375px wide image would look poor in those higher density screens. Also, regardless of showing and hiding images based on viewport, if you use 2, both are downloaded – consuming time and data cost.

    Replied to Discussion: QUESTION: Media Queries? by Charles Hall 2019-04-26 16:42:07

    There are many ways. Tables, for example are responsive by default. Use no width or percentage based widths. You can also use Flexbox or Grid. However, the question I think you are asking is “how can I make it the same everywhere?” The answer there is you can’t, and shouldn’t. See this

    Using progressive enhancement is the easiest method to ensure a solid experience everywhere – not the same experience everywhere.

    Replied to Discussion: Is a "View this email as a web page" link necessary in emails that display properly? by Charles Hall 2019-02-09 14:55:22

    I love this use case. Thank you for sharing. This is also one of many reasons to never embed text into images, as well as a reminder to add the lang attribute to the document.

    Replied to Discussion: Has anyone used aria-label in their emails before? by Charles Hall 2019-02-01 18:11:14

    An equally important question, is why is the client asking?

    The first rule of ARIA is don’t use ARIA – use the semantic element and role.

    What is the element that needs a label?

    Replied to Discussion: How to create CountDown Timer for a Email Creative by Charles Hall 2019-01-18 16:13:32

    The first question should be why, not how. Please consider the value to the user over the value to the business. A countdown timer is designed to use the psychological principle and persuasion tactic of limited duration. This is very triggering for people with anxiety disorders and creates anxiety for people who don’t. It even triggers PTSD for those that deal with timers in emergency scenarios. Try a gentle reminder with positive language first.

    Replied to Discussion: What is the best technique for image swapping in responsive emails by Charles Hall 2018-11-23 16:02:39

    Sure. Simply use the ! not condition.

    
    <! -- [if !mso]><!-- -->
    your non outlook image here
    <![endif] -->
    <! -- [if gte mso 9]>
    your outlook alternate image here
    <![endif] -->
    
    

    There are tons of discussions on this here in the community, plus tons of articles like this:
    https://medium.com/tealmedia/creating-bulletproof-html-emails-e0e4866c3f8

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