Education and collaboration with other teams who see the immediate benefits of improved email rendering using litmus. I'm handling over 40 brands and clearly demonstrating how tools like Litmus streamline my work progress and allow me to focus on our customer journey is a big bonus to my company.
Subject = Hey Instagrammers !
Preview = Say hello to your new classmates !
We send emails for an international study brand offering access courses to UK higher education. For this Septembers intake we ran a cross channel email and social campaign encouraging new students to send travel selfies on their way to their new colleges with the corresponding hashtag #Sayhello on Instagram. This provided the chance for students to connect with each other before arriving while providing us with some great student generated content for promotion across our other social channels !
Breaking away from previous coperate designs we included fun gifs based on travel which changed with our reminders, a ( plane travelling across a map, packing a suitcase}.
The fun nature of our design and social integration saw unprecedented data for our email team with our main brand ! New students responded really positively in interacting with our brands social channels after being prompted by email which was great !
64.27% HTML Open Rate ! ( 295 Unique Opens )
50.51% Click to Open Ratio ! ( 149 Unique Clicks )
Across all our brands we had over 50 photos posted which was a great success ! :)