A couple of years ago I was taking over a new to me email platform with a list that around 35,000 people. I did not know the system and the list hadn't been emailed in some time. As I was playing around the system, mainly the scheduling platform. There was no email in the scheduler, so I thought I was good.
And that was a problem because eventually I started playing in the email builder. And built an email that triggered the scheduling workflow that I had left on. So, unbeknownst to me or anyone on the team, I sent an email to 35,000 people. Needless to say there were a lot of questions about what happened and why I did it. I didn't really have a good answer, because I was still figuring out why myself.
Silver lining? It was an unintended re-engagement email that helped me rebuild the list.
How do I stop this now? No workflow goes live unless I'm ready for it to be live. And I do a much better job informing people now prior to any email campaign.
I wanted to truly automate my welcome stream and have all the emails come from the owner of the account and not a generic email address. To get buy in, I re-wrote all the emails and made them more personalized and less marketing and laid them out in sequence. When I showed to my boss and explained how we would measure success and all I had to do was flip a switch he was on board.