It was few year back when I was working as web/Designer +SEO role for a Healthcare Startup, the company is having its own product for cancer patient[ICancerHealth] for Android and Ios version. My role is to manage the corporate site and developing the product pages along with managing the email campaign for all the patient who is using the App.
Initially, they were not getting much response on email as they are sending emails which are not polished in terms of personalised content, lead activity and lead specific preferences.
As an experiment, I have started designing some interactive mockup for all the outgoing emails, started using dynamic logics to make it more personalised, started to maintain a lead lifecycle to enhance they accountability towards the Application.
In few rounds of email shoot we were getting some amount of increment in open rates and click rates, started shooting an email with new product features, updates, and upcoming feature to add-on in the product to keep the customer curious and connected with the company.