• Features
    All Features Email Previews
    Builder Checklist Spam Testing Email Analytics Litmus Extension
  • Pricing
  • Resources
    Resources Litmus Conference Convince Your Team Gmail Promotions Builder
  • Enterprise
  • Community
    Discussions Snippets Templates Jobs
  • Blog
  • Sign In
  • Litmus
  • Features
  • Pricing
  • Resources
  • Enterprise
  • Blog
  • Community
  • Discussions
  • Snippets
  • Templates
  • Jobs
  • My Account
  • Sign In
  • Discussions
  • Snippets
  • Templates
  • Jobs
AL

Anthony Lizza

  • Email Delivery Specialist at PMI
  • West Chester, PA

This user hasn't filled out their bio yet...

Joined on January 2, 2018
    Replied to Discussion: Unsubscribe link counted in click-through rate by ESP? by Anthony Lizza 2018-02-19 21:55:37

    Hi Veronica

    Would you like to know if an email is generating way more clicks to the unsubscribe?
    I ask because you're right about the clicks counting towards your click-through rate but I personally would find the information valuable to see how many clicks are generated by an email to the unsubscribe.

    To remove the tracking would be to remove this piece of the puzzle. If the clicks to the unsubscribe are skewing numbers, then you might have a bigger issue than just reporting semantics

    Does your ESP provide a heat map of clicks to help tell the story?

    I use another example for myself to keep things in perspective
    If I send an email to 500,000
    2 people open, 1 person clicks

    My unique click-through rate is 50%!
    But this was clearly not an effective email

    I personally have the unsubscribes tracked and keep an eye for abnormal spikes in clicks to the unsubscribe link via the heat maps

    thank you

    Replied to Discussion: Maintaining files within a team of Developers by Anthony Lizza 2018-02-02 16:25:56

    Hi Jeremy
    We also use snippets and save them in Dreamweaver that we regularly pull from and access
    We have a team of 4
    This could be looked at differently - I personally rely on our training and QA process

    Any new team members build an email from scratch following along a foundational framework so they get the gist of how the code works and why it does what it does. It allows them to immerse themselves and really understand what's happening instead of just knowing it works.

    Then the library of snippets is maintained by a lead generally and we add any new functionality with a brief description. We don't want chaos of everyone updating the core code.

    When it comes to using the snippets, it's knowing how it works and what to use for a particular piece of an email - 2col stacker, 3col stacker, full-width fluid, etc. As long as the email renders properly across all clients using our Litmus preview and internal testing - we are comfortable with how it was coded by the individual.

    Of note, our designers are required to code as well. This way what the design is within the means of how code works. We always push for innovation but it's important for a designer to know how it will be coded - it makes a difference.

    A lead (who did not code the email themselves) will always QA an email before it is passed along to review by the business. The QA process is ensuring the end result is correct - the email renders properly across all clients and functions as expected.

    Our workflow is meant to prevent duplication - 1 designer works with the business, 1 coder works on coding, there are approvals along the way to prevent swirl/confusion. We use JIRA to log the work throughout the workflow and document what work is done along the way.

    Do you use a workflow and/or ticketing system?
    Is any of this helpful?

    Replied to Snippet: 2ColumnFlipper - Staggered desktop - Stacked mobile properly by Anthony Lizza 2018-01-25 14:17:21

    One of the important pieces is "disabling" outlook from doing the flip - it creates this ghost line that cannot be removed

    Disabling outlook shouldn't be an issue, it will just have image left - text right , repeated and still look nice

    Replied to Discussion: Emails on iPhone 7 not scaling properly by Anthony Lizza 2018-01-25 14:06:32

    Hi Robyn
    Just taking a brief look at the code - I would check your second section, with the image of the computer
    http://email.equinoxfunds.com/images/graphics/chesapeake/chesapeake-img.png

    that whole section has fixed widths - 600px, instead of percentages

    because the widths are being defined, the image and section are not resizing and thus makes mobile look funky
    there are multiple ways to approach them but I would suggest at the least
    width100%; max-width:600px;

    Hope that helps

    Replied to Discussion: Targeting for Yahoo! Mail by Anthony Lizza 2018-01-02 21:30:11

    agreed
    we use in our templates

    @media yahoo {

    /*insert CSS*/

    }

Litmus Logo
    Company
  • Team
  • Customers
  • Careers
  • Contact
  • Brand
    Product
  • Features
  • Pricing
  • Enterprise
  • Extension
    Tools
  • Events
  • Labs
  • Scope
  • Resources
    Help
  • Knowledgebase
  • Status
  • Community
  • Trust
Subscribe to our emails

Copyright © Litmus Software, Inc. 2005-2021. 675 Massachusetts Ave., 11th Floor, Cambridge, MA 02139. View our Terms of Service or Privacy Policy. Send us a note to hello@litmus.com or give us a call at +1 (866) 787-7030

Sign in to Community

Are you new to Litmus Community?

Create a Free Litmus Account

Use your existing Litmus login to connect with the world’s most amazing email designers.

Having trouble signing in? Try Forgot password

Join the Litmus Community

Sign up to Community

Already have a Litmus login? Sign in

Get more out of your Litmus account

Your free Community account includes access to the Litmus Community, as well as limited access to Litmus Builder. Check out the entire Litmus Email Creative Platform when you sign up for a free 7-day trial.

  • Email Previews

    Get 2,000 screenshots/month in popular email clients, including key international webmail clients, to ensure your emails look great everywhere.

  • Builder

    Quickly identify issues pre-send that could impact your deliverability—and get actionable advice for how to fix them.

  • Checklist

    Get screenshots in popular email clients to ensure your email looks great everywhere.

  • Code Editor Integrations

    Preview and troubleshoot your emails right where you build with seamless integrations between Litmus and any local code editor, like Dreamweaver or Sublime.

  • ESP Integrations

    Save time producing and troubleshooting your campaigns with seamless integrations between Litmus and your email service provider (ESP).

  • Spam Testing

    Quickly identify issues pre-send that could impact your deliverability—and get actionable advice for how to fix them.

  • Email Analytics

    Optimize your campaigns with subscriber-level insights to improve segmentation and targeting strategies.

  • Private Litmus Teams

    Get full team visibility. Manage Litmus access and monitor usage across private teams.

No thanks, just sign me up without a trial

Forgot password

Enter your email address to reset your password

Already have a Litmus login? Sign in