I should clarify: I build emails for a company who occasionally pays to send out to certain industry publications' email lists.
(We do this occasionally IN ADDITION TO running our own opt-in email marketing program)
Started a new discussion: Does CSS above the body have a spam risk?
I couldn't agree more with the second approach; it has worked so far.
I would love to know more about 'sender score'.
I'm not shocked by any of this and I totally agree. The money could be spent better elsewhere. Case closed, right?
But, what my company was doing before was basically free: they were mining the internet for emails (using some free web crawler program) and then sending them through the company's own in-house server. So, how do you convince someone to NOT do something that is free? It puts me in a bind.
Started a new discussion: The Perils of Mining for Email Addresses
So, I made this request last week. They responded by asking for my HTML code for the responsive email I was trying to send. I decided just to send the template code from Jason Rodriquez's book.
How they responded:
"Hello Nic, if your template doesn't show properly on sendBlaster, it will not show properly on other email clients using the same engine (IE). You may want to have a look at our responsive templates, which are included with SendBlaster Pro 3."
Any suggestions?
Say I do notice changes that are made. What do I do next? (I guess it depends.)