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Avatar of Chris GoldsonCG

Chris Goldson

  • Global Email Marketing Exc at IMI Precision Engineering
  • Birmingham, England (United Kingdom)
  • http://www.imi-precision.com

This user hasn't filled out their bio yet...

Joined on April 18, 2015
    Replied to Discussion: How do you respond to, "Oh, so you're a spammer"? by Chris Goldson 2016-10-03 14:23:32

    I can't remember where I read this but I always go with.

    "Would you call a pharmacists a drug dealer?"

    Probably works better over here in the UK than internationally.

    Replied to Discussion: The Black Friday Thread by Chris Goldson 2015-12-01 08:09:46

    Might not be popular here. However this MADE email is great for us Brits. https://litmus.com/scope/m5woo9bstsqa

    The gifs a little long however I think it's worth it.

    Replied to Discussion: Image Altered When Email Forwarded by Chris Goldson 2015-11-09 15:45:22

    Hi Greg,

    Have you tried adding a height to the image as well?

    <p><img src="http://www.figmarketing.com/images/staff/Alecia-Barnette.jpg" width="100" height="XX" /></p>

    Also might be worth hosting the image the size you want it rather than resizing it in the code.

    Thanks

    Chris

    Replied to Discussion: Community Contest: Email Mistakes and the Lessons Learned by Chris Goldson 2015-10-07 15:01:48

    I found my current role advertised on LinkedIn. When I saw the advert I noticed my brother in-law worked for the same company and had recently started there less than 6 months ago. So I dropped him a text asking how he was getting on and whether it was a good company. His position was Health and Safety Manager but he suggested I forward the link to him. I sent the link on but didn't get a reply for a good few days. So I dropped him a text asking if he got my email. He explained that he never got an email from me...

    Hi Chris,

    Missed the r out of Norgren in your email address.

    Thanks

    Chris

    He got back to me saying I should definitely apply as it was in a growing area of the business with some real opportunities. Three months later I'm happily sending emails for my new employer sat in a nice little team of digital marketing specialists. One afternoon the Search Marketing Manager turns to me and laughs.

    "Who's Nogren Chris? I've just got an email from them"

    "WHAT!"

    So I started the walk of shame down to my manager to tell him that although I love my new job and it's great role, I can't spell the name of the company I work for. Thank god we've rebranded!

    Replied to Discussion: We All Make Mistakes by Chris Goldson 2015-08-19 12:25:03

    I read this a few months ago. Think it sums up how we feel the majority of the time.

    EMAIL MARKETER ANXIETY (OR HOW I LEARNED TO STOP WORRYING AND JUST SEND THE EMAILS)

    http://emailsnarketing.com/2014/11/09/email-marketer-anxiety-or-how-i-learned-to-stop-worrying-and-just-send-the-emails/

    In most jobs, if you make a small mistake, you can fix it pretty easily with few people knowing about it (unless you’re a politician or a celebrity). Even marketing jobs – tweets can be deleted, print materials can be re-printed. In email marketing – it’s very, very, easy to instantly share your mistake with your entire company – and thousands or millions of other people. And you can’t always fix it. You can’t un-send a mass email. Some ESPs have ways for you to update a broken link on the backend since they use redirects. Some ESPs even have the capability of pausing an email that’s started to send to allow you to edit the email before the full list receives it. (Thank you. You know who you are. <3)

    Replied to Discussion: Looking for Inspiration by Chris Goldson 2015-07-22 09:17:27

    Hi Daniel,

    Brian pickings newsletters are pretty long.

    However I don't think they're brilliantly designed. I can't think of any particularly long emails I get.

    http://us2.campaign-archive1.com/?u=13eb080d8a315477042e0d5b1&id=75ad06dcaa&e=2efa8663ca

    With it being an internal newsletter you do some inside knowledge. IT should be able to tell you what computers etc are used. We had a similar issue with one of our internal newsletters. We decided to make the email slightly wider than normal based on what monitors are given to people form IT.

    Thanks

    Chris

    Replied to Discussion: Including Alternative Language Versions in an Email (i.e. Welsh) by Chris Goldson 2015-07-07 22:16:42

    Really like Jaina's suggestion. You could make it even easier for your audience. Just make a very simple email with two click options, emails in English or Welsh. If that they'd like to receive Welsh emails and they click that link then use that information to change their preferences. Easier than asking your audience to fill out forms.

    Started a new discussion: Pixel Art in Email: Download Speed 2015-07-06 11:51:01

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