The Viral Email Report

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We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a considerably more powerful influencer because its sharing is more targeted, personal, and urgent.

The Viral Email Report examines the forwards generated by more than 400,000 email sends, with a deep analysis of messages from the top 1% of most viral campaigns.

Based on this one-of-a-kind research, our Viral Email Report provides benchmarks for forward-to-open rates, discusses different email tactics for spurring email forwards, and shares real-world examples of highly viral emails.

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