Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at how marketers:
Plan their email content
Allocate their time among tasks
Use technology in their workflow
Handle quality assurance
Get approvals from their team
Send their emails
Deal with email mistakes
Use Litmus in their workflow
It’s our hope that you’ll use these results to benchmark your own process and identify opportunities for improvement, as well as use this report’s findings as evidence to make a compelling argument for more resources or process changes.
Let’s make our email workflows better!