2017 State of Email Workflows

A comprehensive look at how marketers plan, build, approve, & send emails

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Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at how marketers:

  • Plan their email content

  • Allocate their time among tasks

  • Use technology in their workflow

  • Handle quality assurance

  • Get approvals from their team

  • Send their emails

  • Deal with email mistakes

  • Use Litmus in their workflow

It’s our hope that you’ll use these results to benchmark your own process and identify opportunities for improvement, as well as use this report’s findings as evidence to make a compelling argument for more resources or process changes.

Let’s make our email workflows better!