Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place.
After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
In our first annual State of Email Deliverability report, we look at the deliverability ramifications of marketers’:
Subscriber acquisition sources
List-unsubscribe and encryption usage
Deliverability and list hygiene tools
Deliverability monitoring and analytics
Use the results to benchmark your own acquisition, list hygiene, and deliverability practices, and to identify opportunities to improve your deliverability. Share this report’s findings with your company’s leadership to help advocate for more resources or changes in practices.
Now, let’s make our email deliverability better!