Email creative is unlike web or print creative. It has its own unique constraints and opportunities that marketers must master to make the most of the channel.
Based on our survey of more than 3,500 marketers, Litmus’ second annual State of Email Creative report examines every facet of email design, including:
Finding email inspiration
Email design approaches
The popularity of various design elements
The use of one-off email designs
Email redesign schedules
Landing page responsibilities
Use the results in this ebook to benchmark your own email creative and design processes, to identify opportunities for improvement, and as evidence to argue for the need to experiment with new email approaches, elements, and tactics.