2017 State of Email Creative

How marketers go from inspiration to email design to landing page

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Email creative is unlike web or print creative. It has its own unique constraints and opportunities that marketers must master to make the most of the channel.

Based on our survey of more than 3,500 marketers, Litmus’ second annual State of Email Creative report examines every facet of email design, including:

  • Finding email inspiration

  • Brand guidelines

  • Email design approaches

  • The popularity of various design elements

  • The use of one-off email designs

  • A/B testing

  • Email redesign schedules

  • Landing page responsibilities

Use the results in this ebook to benchmark your own email creative and design processes, to identify opportunities for improvement, and as evidence to argue for the need to experiment with new email approaches, elements, and tactics.