Send Highly Personalized,
Targeted Emails Every Single Time
How to (tastefully) target your messaging for your audience
Want to send highly targeted email messages that go beyond [FIRST_NAME] tags? Your audience does, too: 25% will of them will unsubscribe due to irrelevant content. Listen in as Skip Fidura, Global Client Services Director at dotmailer, covers how to use personalization and relevancy to send messages your audience actually wants to receive.
Get insights into your audience
You can’t possibly send great email without having an obsessive knowledge of your audience. With Email Analytics you can learn the specifics of what email clients and apps your audience is using (and how they’re engaging) so you can plan more personalized campaigns.
Measure your email marketing
against top retailers from the US & UK
Want to get the data behind the webinar? This snippet from dotmailer’s annual benchmarking report explores the use of personalization in ecommerce marketing and the importance of delivering highly relevant campaigns.