Email is not only the preferred method of brand communication for consumers*, but it also offers the highest ROI of any digital marketing channel**. And, it’s one of the channels that companies invest the most money in***.
But are marketers making the most out of that investment? Too often, marketers focus on email CTAs and subject lines only, while optimizing the entire email experience can have the biggest impact on the bottom line.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to:
Define goals for each campaign
Determine the appropriate audience to send to
Craft your content
Optimize for the inbox
Create great designs
Avoid spam folders and reach the inbox
Thoroughly test your emails
Troubleshoot common rendering issues
Analyze results to inform future campaigns
Use these insights to guide your email creation process, and get your team involved in the design, strategy, and measurement of your email campaigns.
**Digital Marketing Association (DMA)