The Ultimate Guide to
Email Optimization + Troubleshooting

A comprehensive look at optimizing every part of the email creation process.

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Email is not only the preferred method of brand communication for consumers*, but it also offers the highest ROI of any digital marketing channel**. And, it’s one of the channels that companies invest the most money in***.

But are marketers making the most out of that investment? Too often, marketers focus on email CTAs and subject lines only, while optimizing the entire email experience can have the biggest impact on the bottom line.

A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to:

  • Define goals for each campaign

  • Determine the appropriate audience to send to

  • Craft your content

  • Optimize for the inbox

  • Create great designs

  • Avoid spam folders and reach the inbox

  • Thoroughly test your emails

  • Troubleshoot common rendering issues

  • Analyze results to inform future campaigns

Use these insights to guide your email creation process, and get your team involved in the design, strategy, and measurement of your email campaigns.

*MarketingSherpa

**Digital Marketing Association (DMA)

***Forrester