In the annual State of Email Report, Litmus offers the most comprehensive look at the trends that defined email marketing in the past year, and most importantly, equips marketers and designers with the intelligence needed to send more effective email in 2016.
This year, Litmus tracked over 13 billion opens worldwide using Email Analytics to highlight trends across all industries and verticals. Also profiled are updates to delivery and spam that could impact your campaign results, as well as summaries of all the new email applications and how to optimize for them.
How does your email display?
From rendering quirks in Outlook 2016, to the debut of the Apple Watch, and Yahoo Mail now supporting media queries, get a detailed look at how your emails display in all the new and updated applications.
Apple launches new iOS 9 functionalities
With iOS 9, Apple introduced the peek and pop interactions with email. While peeks will count as opened emails, your engagement numbers could easily drop if subscribers are peeking—not actually reading—your emails. The State of Email Report details how to optimize your inbox view.
Email client market share
Over the course of 2015, mobile opens increased by 17% to now represent 55% of email opens. (iPhone leads with 33% of mobile opens, with Android at 10%.) Webmail opens decreased 13%, while desktop decreased 17%. Learn where you should focus your email design effort in 2016.