Every brand’s email production process is unique—with different planning, development, and approval processes. Every brand also has points of strength and points of weakness in their workflow.
In the inaugural State of Email Production report, which is based on the responses of more than 900 marketers, we take a detailed look at how brands:
Build their teams
Plan their email content
Allocate time among various production tasks
Use technology in their workflow
Handle quality assurance and approvals
Send their emails
Deal with email mistakes
Use these results to help benchmark your own process, identifying opportunities for improvement and using this evidence to make a compelling argument for more resources or process streamlining.