2016 State of Email Production

A comprehensive look at how marketers plan, build, approve & send emails

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Every brand’s email production process is unique—with different planning, development, and approval processes. Every brand also has points of strength and points of weakness in their workflow.

In the inaugural State of Email Production report, which is based on the responses of more than 900 marketers, we take a detailed look at how brands:

  • Build their teams

  • Plan their email content

  • Allocate time among various production tasks

  • Use technology in their workflow

  • Handle quality assurance and approvals

  • Send their emails

  • Deal with email mistakes

Use these results to help benchmark your own process, identifying opportunities for improvement and using this evidence to make a compelling argument for more resources or process streamlining.